Sony Corporation marketing plan

Sony Corporation marketing plan Sony Corporation founded in Japan, revolutionized the consumer electronics field. The Sony became familiar throughout the world for innovative products as the transistor radio, the Trinitron television, the Walkman cassette player, and the compact disk (CD). The company also joined in other diversified industries such as entertainment, battery manufacture, life insurance, and sports equipment. By the end of the twentieth century it cooperated with the Peoples Republic of China to produce television sets. Sony had become a major player on the international market. Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony Corporation is no.1 in its industry, with 60 years of integrity and high quality behind its well-recognized brand name. Recently, however, it has sustained serious damage to its product quality, customer service, and reputation for honesty and integrity that need to be addressed if Sony is to retain its supremacy. This strategic plan details the companys strengths, weaknesses, opportunities, and threats, proposing an approach for leveraging them to recoup the companys good standing, as well as its bottom. Sony has achieved a standing in the electronics industry rivaled by none. It has nearly universal brand recognition, and that brand stands for quality, innovation, integrity, and service. Sonys consistent efforts to keep its finger on the pulse of innovation have made it the pioneer in many electronics discoveries, such as the first Japanese tape recorder and the first Japanese radio, as well as the compact disk. Sony has a large base of customers who for a long time have refused to buy any other brand but Sony when it came to electronics. Sony Corporation has a unique culture which is firmly rooted. The research and development section of Sony differs greatly from other companies with its great flexibility, Sony; is a traditional Japanese company in many ways. There is life-time employment, with strong norms and values which in turn create strategies through their actions. Sony delivers thrilling digital entertainment experiences by capitalizing on the synergy between its electronics business, content creation capabilities and movie, music, mobile and computer games interests. As a world leader in high definition, Sony already offers an exciting range of broadcast and consumer HD products, as well as content assets that are driving the industry towards HD digitalization. Marketing Plan of Sony Corporation Marketing plan of Sony consists of the following framework: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration This marketing plan is aimed at highlighting one of the product line extensions of Sony Corporation. It mainly focuses on the internal and external environment of Sony Corporation. Apart from that this plan include the marketing strategies, brand promotion strategies, marketing mix involved and various initiatives which Sony Corporation took. SWOT analysis one of the major content which is included in this marketing plan. Purpose and Mission The main purpose of this marketing plan is to analyze various aspects of product-line extension by Sony Corporation. Here the chosen product-line extension is Sony-Bravia. The mission of this plan is to find out whether Sony-Bravia has met Sony-Corporations expectations before launching this product in the market. Sony-Corporation is one of the worlds leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content. Sonys mission is to commit to develop a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organization, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products. Sony focuses on strengthening its all-important electronics business and maintain market leadership in high profile areas such as televisions, digital imaging, home video equipment and portable audio. To achieve this, Sony is pursuing three corporate initiatives: The Customer Viewpoint Initiative emphasizes the importance to staff of viewing Sony, its products and services from a customer perspective. The Technology Nr. 1 Initiative focuses on reinforcing Sonys cutting-edge technologies in the areas targeted for maximum investment of resources, including televisions, home video equipment, digital imaging equipment and Walkman The Genba Initiative aims at strengthening frontline operations (genba in Japanese) such as design locations, manufacturing facilities and sales offices. 2. Situation Analysis In developing BRAVIA, Sony brought together its most advanced design, manufacturing and sales capabilities. Sony incorporated newly developed Sony Panels and other technologies for outstanding image quality and devised a high impact advertising programme. BRAVIA currently holds the worldwide No. 1 position for LCD TVs. Sony aimed to communicate a simple message that the colour you see on these screens is like.no.other. This was the message given by Sony Corporation while launching Sony-Bravia. BRAVIA, an acronym for Best Resolution Audio Visual Integrated Architecture, was first introduced in the United States with Sonys flat-panel LCD HDTV line in late 2005. Internal environment of Sony Corporation In order to utilize limited resources, Sony promotes product designs that conserve materials by measures such as resources recycling and use of recycled materials. Sony manages the chemicals we use in products and at sites in a reliable manner which is based on precautionary approach. Sony is taking steps to protect biodiversity at its sites through site greening activities and initiatives aimed at helping to restore areas outside its sites to their natural state. In manufacturing and non-manufacturing sites worldwide, Sony carries out consistent environmental activities based on policies such as Sony Groups environmental mid-range targets. Sony strives to provide environmentally conscious products through measures such as conducting product environmental assessments. Sony strongly believes in the importance of informing stakeholders that include customers about our environmental philosophy and initiatives. Furthermore, employees of each group company receive environmental training and other self development programs to help raise employee awareness on the environment. The greatest asset of Sony is of its human capital, especially its engineers which make up the RD department. Their constant innovation is crucial for a consumer electronic firm which specializes in audio-visual equipment and the higher profit margin, which comes from being the leader of the pact. External Environment of Sony Corporation Competition: Sony was the inefficient in manufacturing structures which decrease Sonys quality that badly affects their reputation and caused a decline in product competitiveness. Market: Sony was insufficient in responding to the shift of market demand and losing of its competitive advantages. Technology: To bring miniaturization to its product, Sony ensures that technologists, engineers, and marketers have a shared understanding of customer needs and of technological possibilities in order to become more customer-orientated with the aim to increase competitive advantage, as well as create more value added activities. Thus, we can see that keeping in mind the following above mentioned environmental aspects; they can launch a product in the market. Sony Corporation has to keep in mind the challenges faced by them in the past and the mistakes made in the past which has affected their reputation. They have under gone a serious plan for their future. Marketing Strategies Marketing strategies used by Sony Corporation is very effective that it has created value in consumers mind to the product offered by them. Sony has targeted its product-line BRAVIA in the urban areas, in big cities like New Delhi, Pune, Mumbai etc. In most of all this places, Sony has more than four different distributors like Sony world and also they have Sony service centers. For the customers in urban areas the supply seems to be satisfactory, though the rural areas are left out. Sonys Marketing Mix consists of: Product Price Promotion Place Product: Product is a tangible thing which is used to satisfy a particular want. Sony Corporation launched a product called Sony-BRAVIA. BRAVIA is a Sony brand used to market its high-definition LCD televisions, projection TVs and front projectors, along with its home cinema range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of Best Resolution Audio Visual Integrated Architecture. In providing a wide range of products and services with high quality, Sony has by far influenced most of the its customers perception favorably towards its products Price: Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasizes product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. Even though the prices imposed by Sony seems to be fair with consideration of the quality of the products and services offered , the only problem is that, Sony has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Sony has targeted its market mainly to urban customers who can afford such expensive products. Sony has to create also some of low end products with low prices which can be affordable to low income users. Skimming Strategy Sony Corporation has developed a price Skimming Strategy, since the product has enough differentiation to justify a high price and desire quick cash and have minimal desires for significant market penetration and control. Promotion: Sony has promoted its BRAVIA brand through wide advertising campaigns which includes many of its portfolio stars, starting off with Taylor Swift, showing off the Cyber-shot DSC-TX7. Each ad featured a Sony-affiliated celebrity to pitch its electronic products, such as its 3-D television and its e-reader. Sony spent nearly $5 billion on their global ad campaigns. The launch of BRAVIA was different in different countries like in India advertisement featured thousands of square anthropomorphic pixels. A Kathakali dancers green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television Pull Strategy Sony Corporation has adopted a The PULL STRATEGY to have direct interface with the end user of the offering. Sony has minimized the use of channels of distribution is during the first stages of promotion and a major commitment to advertisement has been under taken. The objective is to pull the prospects into the various channel outlets creating a demand the channels cannot ignore. Place: Sony has targeted its markets in the urban areas, in big cities like New Delhi, Pune, Mumbai etc. In most of all this places, Sony has more than four different distributors like Sony world and also they have Sony service centers. Addition Consideration Based on the above mentioned information, a critical SWOT analysis can be made with the help of available information. SWOT analysis helps an organization to understand their strengths and weaknesses and also to have an idea about what the opportunities available to them outside and what are the likely threats they can face in future. Strength Large market share: Sony has the ability to be successful in several different markets. They have made an impact in the video game market, the PC market, and especially the television market and there are still numerous others. Providing end-to-end solutions in todays highly developing world: Sony is the only company which is delivering complete, end-to-end solutions for todays HD World. Sony provides tools for our customers to create, edit, store, share and enjoy High Definition content. Sony Pictures and Sony Computer Entertainment create movies and games that maximize the full power and potential of HD while independent film makers and programme producers are encouraged to realize their unique creative vision in full Sony HD. Cutting-edge technologies: Sony has adopted cutting-edge technologies to produce their products with distinctive feature. Innovations: Sony has always been a leader in technology, creating markets by looking for new markets where bigger, well-established companies are not a threat. One of Sonys greatest strengths is their ability to produce innovative, quality products. Flexibility: The research and development section of Sony differs greatly from other companies with its great flexibility, Sony; in its essence is still a traditional Japanese company in many ways. There is a planned direction for Sony, their actual product development through launching is emergent with great flexibility. Weakness Inefficient manufacturing structures: Sony was inefficient in manufacturing structures which decreased Sonys quality that badly affects their reputation and caused a decline in product competitiveness. Loosing competitive edges: The failure of Sony in effectively implements Kaizen or sustain an effective manufacturing structure to ensure that they have high quality products had damage their strong brand name and reputation which caused them to lose their product competitiveness and competitive advantages in the market. Insufficient in responding external markets: Sony was insufficient in responding to the shift of market demand and losing of its competitive advantages. Sony was incapable of fulfilling the increasing market demands which increased the stake for Sony as there are other strong competitors such as Microsoft and Nintendo to have a head start in gaining market share and enjoy first mover advantages. Opportunities Green-lighting asset sales: Sony has been green-lighting asset sales to free up cash so they can rebuild the company around a tighter core of businesses. The managing of value strategy which is concerned with maximizing long-term cash-generating of an organization by disposal of assets to get more funds and reinvest back into different business units such as RD, production and others can help Sony to strengthen its core competencies. Resources-based and positioning: Sony are implementing emergent strategies from both inside out Resources Based View and outside in Positioning view or so called Market Based View to secure its current position. An integrated approach of the resources-based and positioning view can maximize the capabilities of organization and sustaining more competitive advantages. Miniaturization Sony implement to boost its core competence is miniaturization. To bring miniaturization to its product, Sony ensures that technologists, engineers, and marketers have a shared understanding of customer needs and of technological possibilities in order to become more customer-orientated with the aim to increase competitive advantage, as well as create more value added activities. Strength of Innovation: Sony can utilize their innovative ideas to gain more and more opportunities present in the environment. Threats Competition: A common threat facing any company in sales is competition. Sonys BRAVIA is a innovation in LCDs. Apart from this Sony has innovated many products and models of the same product. Moreover Sonys price range is some what higher and if the same product is available in the market with slightly less feature, customers are likely to change their decision. However, competitors like Samsung and others are also playing an important role in the market. Failures in the past. Sony was the inefficient manufacturing structures which decrease Sonys quality that badly affects their reputation and caused a decline in product competitiveness. Moreover, Sony was insufficient in responding to the shift of market demand and losing of its competitive advantages. The failures in the past are likely to repeat in future and customers are likely to have a bad impression in their mind which is likely to be a threat for Sony. Failure to implement Kaizen effectively : The failure of Sony in effectively implementing Kaizen or sustain an effective manufacturing structure to ensure that they have high quality products had damaged their strong brand name and reputation which caused them to lose their product competitiveness and competitive advantages in the market. It can be a threat for Sony in future. Conclusion Sony must learn from their mistake and implement more effective and efficient strategies if they want to get out from this current unfavorable situation. Sony has the potential to innovate into a company with international operations as well as culture since it was one of the first Japanese companies to set up a main branch in the United States. With strategy and luck, Sony could become a great firm as it was and will be. INDIVIDUAL CRITICAL REFLECTION Sony Corporation is one of the largest manufacturers of electronic items. Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony Corporation is no.1 in its industry, with 60 years of integrity and high quality behind its well-recognized brand name. In providing a wide range of products and services with high quality, Sony has by far influenced most of its customers perception favorably towards its products. From time the company was created till now, the quality of the products that Sony offers is improving each year, although there are some occurrence of defects like that of defect on laptop batteries which were sold and got exploded and caught fire in Japan has caused the company a great loss as it had to recall a million of those defected batters, and also this issue degraded the companys reputation. But the overall products offered by Sony to my opinion will still be of best quality. In some of the products Sony has created deviations but still Sony has succeeded in offering value to customers to the last extent. Sources which shows that Sony Corporation has offered value to the customers: Sony has improved its technologies in such a way that it has produced high quality products with goods features which has created a good impression in the minds of customers. Sony has adopted various other strategies like it has more than four different distributors like Sony world and also they have Sony service centers. So, whenever customers find any problem with the product, service centers are nearby and the customers are offered services as and when they need. This creates value to the customers. Sony strives to provide environmentally conscious products through measures such as conducting product environmental assessments. This will help Sony to deliver product which are environmental friendly, which creates value to the customers, since customers are happy to use products which are harmless to them. The Customer Viewpoint Initiative emphasizes the importance to staff of viewing Sony, its products and services from a customer perspective. Sony has given greater importance to its customers by delivering high definition products with cutting-edge technologies. Sonys mission is to commit to develop a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. Suggestion to improve the value offered to the customers by Sony Even though, Sony has improved a lot in delivering its products as per the customers needs. Still it can improve in many ways to satisfy its customers. There are lot of area where it has to concentrate. Following the suggestions: Currently Sony Corporation has targeted only the cream of the market i.e. they have delivered products only to the high class people of the society. More or less the middle class and the lower class people cannot afford to by Sonys products because of the cost. So, Sony can offer value to a large group of people by launching a product which is capable of delivering the same satisfaction with less cost. Sony can have strategic alliances or some other strategy, so that they can learn the domestic market and can deliver high value to its consumers as per there needs and preferences. Sony can employ Domestic employees who have a better idea of what is happening in the society and as per the ideas generated by them, products can be produced. It will deliver high value to the customer. Sony must put on effort on its RD, which should be capable of applying the lasted and highly improved technologies with minimal cost. Efficient use of available resources should be ensured. Thus, applying above mentioned suggestions, Sony Corporation can surely deliver high value products to its customers. Sony usually adopted ad campaigns to promote its products in the market. It has created a direct relationship with the end consumers. So, we can say that Sony Corporation has applied Pull Strategy which have direct interface with the end user of the offering. Sony has minimized the use of channels of distribution is during the first stages of promotion and a major commitment to advertisement has been under taken. Role of Advertisement in creating value to the customers The effect of advertisement plays an important role in the promotion of a product. Sony has spent nearly one million in its ad campaign all around the world. The ad campaigns were different in different countries as per the culture of the country. In India advertisement featured thousands of square anthropomorphic pixels. A Kathakali dancers green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television Advertisement is one of the best media which offers value to customers because while looking at the advertisement people are visualizing the same in there mind and have the tendency to buy and use it after having a brief idea about its features and pricing. Sonys Marketing Mix consists of: Product Price Promotion Place Product: Product is a tangible thing which is used to satisfy a particular want. Sony Corporation launched a product called Sony-BRAVIA. BRAVIA is a Sony brand used to market its high-definition LCD televisions, projection TVs and front projectors, along with its home cinema range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of Best Resolution Audio Visual Integrated Architecture. In providing a wide range of products and services with high quality, Sony has by far influenced most of the its customers perception favorably towards its products Price: Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasizes product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. Even though the prices imposed by Sony seems to be fair with consideration of the quality of the products and services offered , the only problem is that, Sony has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Sony has targeted its market mainly to urban customers who can afford such expensive products. Sony has to create also some of low end products with low prices which can be affordable to low income users. Skimming Strategy Sony Corporation has developed a price Skimming Strategy, since the product has enough differentiation to justify a high price and desire quick cash and have minimal desires for significant market penetration and control. Promotion: Sony has promoted its BRAVIA brand through wide advertising campaigns which includes many of its portfolio stars, starting off with Taylor Swift, showing off the Cyber-shot DSC-TX7. Each ad featured a Sony-affiliated celebrity to pitch its electronic products, such as its 3-D television and its e-reader. Sony spent nearly $5 billion on their global ad campaigns. The launch of BRAVIA was different in different countries like in India advertisement featured thousands of square anthropomorphic pixels. A Kathakali dancers green face turns into pixels which run away from him. He finds his face later in a Sony BRAVIA television Pull Strategy Sony Corporation has adopted a The PULL STRATEGY to have direct interface with the end user of the offering. Sony has minimized the use of channels of distribution is during the first stages of promotion and a major commitment to advertisement has been under taken. The objective is to pull the prospects into the various channel outlets creating a demand the channels cannot ignore. Place: Sony has targeted its markets in the urban areas, in big cities like New Delhi, Pune, Mumbai etc. In most of all this places, Sony has more than four different distributors like Sony world and also they have Sony service centers. Above mentioned is the marketing mix of Sony Corporation. Marketing mix plays an important role in achieving the organizations goals and objectives. Marketing mix of a company determines the future way of companys growth. Change must be made in the marketing mix as per the changes in customers needs and expectations and the economic growth. Marketing research is very important for the survival of a company. By doing marketing research a company can easily find out what is happening in the market and what are the changes which it should make in the organizations value delivering process. The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. forces the marketing personnel to look externally in order to fully understand the market in which they operate. sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. is a key component in obtaining funding to pursue new initiatives. The Marketing Plan is generally undertaken for one of the following reasons: Needed as part of the yearly planning process within the marketing functional area. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. Is a component within an overall business plan, such as a new business proposal to the financial community? In this project Following components are used: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration Prior knowledge with regard to the learning outcomes If the market is very attractive and enterprise is one of the strongest in the industry you then the organization should invest best resources in support of their offering. If the market is very attractive and the enterprise is one of the weaker ones in the industry then it must concentrate on strengthening the enterprise, using their offering as a stepping stone toward this objective. If the market is not especially attractive, but the enterprise is one of the strongest in the industry then an effective marketing and sales effort for their offering will be good for generating near term profits. If the market is not especially attractive and the enterprise is one of the weaker ones in the industry then the organization should promote their offering only if it supports a more profitable part of your business or if it absorbs some of the overhead costs of a more profitable segment. Otherwise, the organization should determine the most cost effective way to divest the enterprise of this offering Comments on the learning process undergone While undergoing learning process, I was able to apply various concepts which were taught in the classrooms to the practical situations which Sony has under went in their way of doing business. I could analyze the importance of various factors which were directly related to the success of the business like the appropriate mix of marketing components called product, price, promotion and place. I could relate various marketing concept which were studied in the text books like pull and push strategy and pricing strategies like price skimming and price penetration. I could understand the market mix in dept and it was a great experience to find out what happens when there is a slight change in the marketing mix of an organization. I could understand the strategies which Sony has followed from time to time in order to sustain and gain competitive advantage. I could understand how organizations take strategic decisions in the long run and what were the effects if the strategic decisions does not work well

Corporate Social Responsibility Advantages and Disadvantages

Corporate Social Responsibility Advantages and Disadvantages Abstract The report is endowed with detailed and exhaustive information about the essential for corporate social responsibility and reporting. The report draws from corporate social responsibility and reporting literature in other to conclude and recommend appropriately to businesses and authorities. Different theories (CSR-: Integrative, Instrumental and Ethical; CS-reporting:- Legitimacy, Political and stakeholder) theories were taking into consideration and compared with practices of organisation using case studies and secondary researched information. One of the most important information emphasised on in the report was the need to understand who organizational stakeholders are, and understanding their needs in other to report legitimately to them. Cases from researched articles were drawn to compare with what authors said, and case of British Airways was also highlighted for its reporting contents. Case studies from Anglo and MS were also employed to compare with theory. The conclusion stated that the engaging in CSR is still vital for both economic and social and physical reasons and the benefits of participating outweighs the cost which may involve fines, loss of reputation. The social reporting concluded that it legitimate to report activities as it a huge step towards accountability and more importantly enhances trust. The GRI guideline was recommended as the best reporting guideline to employ for businesses and authorities as it the most widely used standard. Chapter 1: Introduction 1.1 Introduction to subject In spite of the vast amount of literature on corporate social responsibility and reporting, this area of study maintains it multifaceted, intricate and constantly developing conception which constitutes of diverse practices and theories. The last 20 years through increase in technology, globalization and global warming as seen more light shed on CSR and reporting. Globalization has erected diverse kinds of markets for companies and also enhanced competition. Many large organisations today are taking unprecedented move from one country to another with cost been the prime driver. Profitability is the main objective of corporation as they seek greener pastures (cheaper resources and Cheaper Labour). This objective is usually met through large layoffs which arguably can be considered unethical. Global warming has also played a critical role in enhancing CSR. Many practices of large corporation have come under intense scrutiny. Oil companies, Mining Industry and airline industry are all examples of companies that are influenced by CSR practices. People are becoming more environmentally friendly and this has affected the way many organisations operate. The subject of customers needs and satisfaction in many business practices now includes CSR as customers daily decision is influenced by this. The research will tackle the essentials of CSR and reporting and explore the benefits and drawbacks of CSR and its reporting to businesses that engage in this activity. It highly essential to clarify that the research does not seek to produce a generic right or wrong view to the many questions about CSR but seeks to produce it own argument from relevant empirical evidence which has been carried out by academics. 1.2 Aims Objectives, structure of project Aim of this project is to extensively explore the imperatives for corporate social responsibility and reporting and make recommendation to parties such as authorities and businesses who are undecided about his subject. The objectives are: To gain a comprehensive understanding of CSR and it effect on Public Sector, Private sector and Emerging economies To explore the case for and against CSR and also discover its effect on organizational performance To research in depth previous literature on CSR and reporting and compare with case study, secondary findings and draw appropriate conclusion Chapter 1:- will give a depth introduction to CSR and how it has involved and some of the factors that has brought this subject to attention. It will also include how CSR is perceived in different sectors such as Private, Public and Emerging country. Chapter 2:- will draw from academic sources and present the case for and against CSR. It will examine both side of the argument and show how debatable their findings are. It will also use examples to fortify statement or beliefs researched by authors Chapter 3:- will build on chapter 2 and present theoretical assumption that academics have presented. It will show models, concepts and also argue them against other approaches illustrated by academics. Most significantly it will bring both opponents and proponents together to battle their findings. Chapter 4: will also build on chapter 3 and will compare practices of organisation to what the theory state. It use both secondary research materials and case study and compare it to what academics have found out Chapter 5 6: this aspect covers the corporate social reporting and examines what authors and academics have stated about this subject using theoretical backgrounds to compare what practices by organisations. Chapter 7: methodology would show how this research was carried out, some of the resources used to carry out the research and why this research best fit this project Chapter 8: will evaluate both chapter 3 and 4 and would present an appropriate conclusion and recommendation building from what has been found out in the main report. Chapter 9: will show the references list from reference in text. 1.3 Corporate Social responsibility According to Crane, Matten and Spence (2008) CSR is still a debated theme among many businesses and institution. They continue to write that CSR has evolved over the years and has become a key issue in every industry. Many academic hold different views on CSR, some believe that CSR is just a â€Å"superficial window dressing†, it just another medium through which large companies hide their mischievous deeds whilst appearing to be responsible. Matten and Moon (2004) companies are realizing that in other to maintain it operations, they may have to abolish some practices such as Environmental pollution and violation of human rights as a result of growing pressure from media and regulation from government. Typical examples of companies are Oil and Chemical companies. Crane, Matten and Spence (2008) discovered that other industries such as tourism and retail are encountering a high demand to ensure lawful practices to the environment through their business operation. This industries where previously considered to be sanitary, but face continuous pressure to legitimise their practices. There are several millions of articles and journals that deal with CSR all giving different definition to CSR. The past couple of years according to McWilliams, Siegel and Wright (2006) have seen an agreement in most definition of CSR compared to previous years where definition has been exceptionally broad. Previous academic Davis (1973) cited in Spence (2008) addressed CSR as â€Å"the firms consideration of, and response to, issues beyond the narrow economic, technical and legal requirement of the firm†. Years later, Caroll (1979) cite in Spence (2008) took a broad approach to his definition which state â€Å"the social responsibility of business encompasses the economic, legal, and discretionary exceptions that society has of organizations at a given point in time†. Current definition seems to have taken a different route to a generic view such as Brown and Dacin (1997) define it as â€Å"status and activities with respect to its perceived societal stakeholders obligation†. As seen above, there are different complex definitions stated by different authors on CSR. In this research, the aim is not to use any of the definition or create another view or definition of CSR, the research will intensely evaluate and recommend to businesses and authorities based on empirical evidence made available by academics. 1.4 CSR Private Sector The private sector consists of large organizations to Small medium organizations. Brammer and Pavelin (2005) these organizations also play a critical part in CSR. According to Grayson and Hodges (2004) there is a notion that CSR is accustomed to large organizations who are owned by shareholders; they write that one of the key reasons for emphasizing CSR from the perspective of large organization is that, it raises the question on interest. Should the company be run on shareholders interest or from the perspective of the environment such as communities and customers? Husted and Allen (2006) argue that large organizations compared to SME face higher scrutiny from public due to their visibility. Therefore, CSR policies may have to be imbibed in the organizational code of conduct to create a structured approach for employees to adhere to. However SME as illustrated by Graafland, Van de Ven and Stoffele, (2003) present a dissimilar representation. Their study, as shown that 20 of Small Medium size Enterprise detailed their information on CSR operation compared to 62 percent of large organizations. As further discussed by Spence (1999) chief reason for this is that SME are mostly run between a small number of people whom the manager entrust essential decision to. Therefore an informal approach to CSR will be seen compared to approach by large organization. Compared to large organization who are open to the public as a result of their size, SME are normally small and their relationship (business) are usually between manager, supplier and employees. This relationship as shown by Spence and Schmidpeter (2002), are highly imperative as good personal relation and trust in this context can be identified as CSR. 1.5 CSR and Public Sector Agencies and government organization are examples of public sector who also encounter similar pressure to act in a socially responsible manner. Such examples according to Seitandi (2004) of this pressure are better equal opportunity and conscientious sourcing. He also noted that both public sector and private sector engage in similar CSR policies. Gardner (2006) CSR within the public sector has immensely grown over the last few years. Chief to this growth are Schools and Hospitals who are obliged to social objective and needs. This has enhanced the need for greater accountability with the public sector. Crane and Matten (2007: 488-498) write that government initiative in CSR is steadily increasing beyond it operation as bold steps are being taken to promote CSR related issues within among the public. They also noted that CSR is a voluntary act, therefore incentives and other benefits have been created by government to employ more businesses to get involved and espouse more socially responsible practices. An example of this as written by Moon (2004) is the UK government who have persuaded CSR among the British companies with initiatives such as Academy of CSR (training employees on CSR constantly) and Ethical trade (practicing fair trade). The European Union has also invested a large amount of effort to promote CSR within the environment. This has met several restrain as CSR in EU can still be considered as an â€Å"Anglo-Saxon† idea as noted by Commission of the European Communities, (2002) Ball (2004) finally, as there has been a continuous demand on private sector to asset more accountability in their reporting towards the public, so as also there has an increase in the public sector using some of the mechanisms for CSR e.g. social reporting to enhance more accountability to the public. 1.6 CSR Emerging Economies CSR in some emerging economies tend to take a very different approach. Crane, Laura and Spence (2008) argue that Russia and China are typical examples of economies that possess a classic approach to CSR. They write that Russia regime of privatization and switch to capitalism has stirred a shady and crooked government which has affected the concept of CSR in Russia. Grafski and Moon, 2004) in most popular places Russia, CSR is virtually an unknown concepts. China approach to CSR is quite different to Russia, even though it government still plays an immense role in directing and policing the economy: businesses have made effort significant effort in acting in a socially responsible manner. Some examples of action taking by Chinese businesses are endeavouring to build schools and housing for the less privilege in local communities. Miller (2005) depicted that CSR within the few years in China will rise due to it constantly growing economy. Chapter 2 Literature Review 2.1 Introduction Dyllick and Hockerts (2002) noted that there are two types of views when considering the debate about CSR. Authors with a narrow perspective on CSR strongly believe that the organization is not obliged to any society activities as far as it continues to pay rent which creates economic substance to stakeholders. Authors with a broad view contend that the organization through other means should certainly subject itself as an instrument of public policy 2.2 Case for CSR The argument proposes that organization can benefit from an environment that is acting in a socially responsible way. An example is the reduction in crime has money will be invested to enhance the security of business properties. In conclusion, a good society will produce a good business Davis (1973) cited in Crane, Laura and Spence (2008). Generation of psychologists such as Likert (1961) also suggested that a key part of CSR is including employees in key decisions and business operations. All barriers that make employees feel alienated should be abolished as this can propel more money for the organization. Brown and Fraser (2006) contend that engaging corporate social responsibility has more benefits to organizations and authorities than its total cost and strongly emphasis the need for organizations to embark on CSR for a good economic interest. James and Maurrasse (2003) in their research in businesses discovered that companies who engage in social and environmental program to better their community possessed a higher financial rewards and better positioning in the market. He argues that it is a necessity for businesses who wish to expand with better reputable perception to engage in CSR. Manning (2004) report highlighted that companies who are successful hold traits of CSR in the strategic goals. They understand the need to better their community, communicate with the public which can seal trust and avoid environmental and social pollution. He writes that organizations who fail to engage in CSR miss an a strategic avenue to re-affirm their position in the market 2.3 Case against CSR Opponents of CSR place emphasis on trusts as major reason why corporation cannot be adhered to Vogel (2005). Cheit (1972) calls it â€Å"Gospel of social responsibility† created to enhance the power of owners through non-managerial system. Cheit also considers it to be all about organization â€Å"talking the talk† and not â€Å"working the work†. 2.3.1 Capabilities Theodore Levitt (1968) argued that business owners and managers are not fully equipped to handle social related issues due to their nature of work. He cited that CEO are expert at their field not a social related issues as immense time and hard-work has been dedicated to his field. This has made the business person independent from the environment around. Other major academics contend that the course of organization which is channelled towards effectiveness and efficiency will affect the business from dealing with social difficulties and needs. 2.3.2 Organizational Structure Moir (2001) due to the scenery of culture, structure and regulations, it argued that social responsibilities may not be do-able in business organization especially large conglomerate. This is one of the most stinging assault on CSR. Baron (2000) claim that CSR cannot function appropriately as organizations are solely designed to erect the very problem (social responsibility) they desire to cure. He concluded by stating that â€Å"inexperienced and naive† is the word used for proponents of CSR. 2.3.3 Social Goals are evitable This attacks stems from that organizations are not obligated to seek social goals. Hill, Stephens and Smith (2003) condemn proponents by stating that organizational managers are deficient of social awareness as they are elected for business purposes by shareholders and therefore possess no legitimate obligation to seek social needs or objectives. Strom (2002) write â€Å"At whose command†. He stated that a representative body should be appointed for this purposes not business parties. Critics of CSR Bronn Vrioni (2001) question the value that will be imbibed in social responsibility decisions of organizations. Will organization concept affect this socially responsible act? â€Å"Dangers of Social responsibility† a paper written by Levitt (1958:44) cited in Crane, Laura and Spence (2008) highlighted that it â€Å"a strong urge which is driven by guilt that has stirred major organizations to re-think â€Å"Cultural, Social, Political and Institutional topography of society†. Vogel (2005) outlined another essential argument, when he stated that the economic role of organizations will be immensely impinge on if CSR is taken on board as the competitive position of the firm will be weakened, through given shareholders wealth away instead of investing it in project with a high net present value. Sahlin (2006) who possess a highly pragmatic view on CSR, questions who the organization will be responsible to? Employees or Customers? May supporting a part of the business community cause deficiency to another? why should hard-earned money be given to â€Å"customer†? This certainly illustrates a lack of clarity on the word â€Å"social† and also a clear definition of what â€Å"responsibility† is. Liston-Heyes Ceton (2007) noted that companies in the United states who operate within a government that is liberal tend to engage in the distribution of corporate profit, compared to its competitors that operate within government that are less liberal. Its therefore theoretically possible to conclude that political and legal purposes are affected by CSR. Niskonen (1971) argues strongly that some businesses use CSR as means to influence society standards and meet their needs. This may be done through direct political influence. De-Winter (2003) cites the example of multi-fabber the textile company who protected players in it sector instead of regulating them. The company did this by relinquishing key decision making to labour unions and companies such as GAP and Primark whilst at the same time simultaneously maintaining its power and growth in the textile industry. The companys primary act was to prove ethical but the hidden process was unethical. Strom (2002) directed his argument at firms who use their social awareness as an instrument for competitive advantage. An example of this act cited in Devinney (2008) was the mining company which indicted its multinational counterparts by exploiting it attained â€Å"reward on CSR position† to downside other competitors in the industry through parading measures that will impede the value of other mining firm and then approach them for takeovers at discounted price. Strom writes that â€Å"is the technique to CSR morally right?† In accordance with Bierce (1911) â€Å"pursuing private interest through public means†. Maloney McCormick (1982) research in the Unites States on the â€Å"Clean Act Regulation† further supported Strom (2002) evidence. Their research highlighted that although the â€Å"environmentalist† were favoured in the statutes and rules set by governing agency, it was erected in a way that will prevent new entrants from coming in the market. This gives an advantage to those who are already up and running as new entrants will be required to meet rigorous and expensive criterion. This research was further corroborated by Dean and brown (1995) Lantos (2001) cited in () business are not built to act as delegate to the society. The impoverished and deprived are not responsibility for businesses neither is the society. Devinney (2008) affirms that unless there is an unequivocal profit opportunity, businesses will tend to be reserved on social matters. He also argued that businesses engage in product experimentation, but will boycott any social experiment. He cited the example of companies in the southern part of America who do not participate in any experimentation with sexually oriented groups e.g. Gay. Friedman (1970) observed a good example of this argument among the Swedish government who when asked about the financial guarantee for Saab motor company, stated that â€Å"nursery schools, police and nurses is why voters voted me not to buy car factories going bankrupt†. This re-affirms the role of managers to the business and government to the society cogoi (2006) 2.3.5 Does CSR affect Performance? There are various literatures on the connection between CSR and performance. A variety state that is difficult to measure what aspect of CSR can affect corporation performance Schimdt Rynes (2006) firstly there are not clear signs that acting appropriately by showing good behaviour influences the length of businesses value. This can be seen from two points of view. From the financial market outlook, stambaugh and Levin (2005) argued that between 1% and 2.5% of corporations that are enlisted on the â€Å"ethical indices† lose their value compared to other competitors as a result of â€Å"anti-liquid trading effect†. A different approach was also used by Ter-host Zhang (2007) they also achieved a similar result. Devenney (2008) stated that the value of equity may not be affected by who possess the equity when trading effect is absent. He cited that the example of COIPERS who chose to remove tobacco from its portfolio. After this move, it did not affect the â€Å"operational† performance of the firm, despite it costing pension holders $700 million. Chapter 3: Corporate Social Responsibility THEORIES 3.1 Introduction The arena of CSR maintains its broad, complicated and debatable position. The last ten years has seen a surge in research on CSR than ever before. This surge has created new vocabulary, hypothesis and assumptions on this subject. Some of the new vocabularies used in conjunction with CSR are corporate governance, corporate accountability, and sustainability development. Wood and Logdon (2002) also established corporate citizenship. Diverse approaches to CSR have enacted different theory. Votow (1972) write that CSR possess different meaning to different individuals. Federick (1998) discussed four theoretical stages associated with CSR: CSR 1 theory â€Å"Ethical Philosophical concept† CSR 2 theory â€Å"Action-oriented managerial concept† CSR 3 theory â€Å"Ethics and valued base on normative element† CSR 4 theory â€Å"Effects of science religion† Another academic who contributed to this discipline was biummer (1999) who introduced four types of theory from six criterions (Intention, relationship to profits etc). His theory was widely criticized because it breadth and depth was limited. For the purpose of this research, the most significant theories will be used and explained to attain more depth on CSR as stated in our objective. In addition to the work of Parsons (1961) Crane, Matten and Spence (2008) developed four different theories that can be connected to the political, cultural and economical aspect of CSR. Instrumental theories these theories consider business as a vehicle for wealth. They believe that businesses will only relate with the society if there is an avenue for profit. Theory also state that the only mutual relationship that business has with the society is for economic substance. Political theories these theories buttress on the power of the organization socially. Its emphasises on the role that business hold socially and its duty in the political field. Integrative theories these theories stem from the notion that organizations most include the needs and objectives of the society. Its strongly state that since organizations need and depends on the society at large for profitability and growth, therefore society in return should considered when making decisions that may affect it. Ethical theories these theories realizes the connection with CSR and Ethical values. This theory dictates that business must perceive and accept CSR from an ethical perspective. 3.2 Political theories The focal point of this theories deal with how organisation and society interrelate and the influence the organisation possess. Smith and Higgins (2000) write that there are two significant approaches amongst other approaches that can be drawn from this theory. 3.2.1 Corporate Constitutionalism One of the first academic that researched on this subject was David (1960). He extensively examined the part of influence that organisation holds in the society and the result of their influence. He writes that this influence is critical when debating on the subject of CSR. His understanding holds firm on the notion that companies are â€Å"social institution† and appropriate use of the influence in the society is indispensably important. The idea of companies participating in the society solely for maximization of wealth Davis (1960) disagrees with Bethoux, Didry and Mias (2007) which is the economic theory. â€Å"The social power† and â€Å"Iron law of responsibility† where the two standards that Davis (1967) established to show how firms can administer their social power. Iron law of responsibility refers to companies who misuse their social influence. He writes companies who misuse their social influence in a way that not appropriate to the society will end up losing their overall influence and a responsible party will fill the gap left void. Social equation according to Davis (1967, pg 48) cited in Spence, Matten and Dirk (2008) refers to â€Å"social responsibilities of businessmen which erects from the power they possess† Davis noted that the balance of social influence and responsibilities must be thoroughly appreciated and recognized by organizations and business owners. In light of this, he discards the notion of â€Å"no responsibility of businesses†. Davis (1967, pg 68) extensively argued that constituency entity possess the ability to pressure organisational functional power. In addition, he stated that this entity posses similar ability that â€Å"government constituency† hold but differ as they do not obliterate the influence or power the organization hold but channel them in a way that it can be used for the benefit of the society. 3.2.2 Corporate citizenship Several factors which range from globalization to enhanced technology have given rise to this new notion. In concurrence with Andriof and McIntosh (2001), these factors have given organizations more power socially and economically than governing bodies. Matten et al (2003) established three perceptions on corporate citizenship as different individuals posses different interpretation of this conception. Matten et al (2003) the first one is the â€Å"limited view†- from this view corporate citizenship is employed similarly to social activities, investment or when the organization embarks on community project. Second, the â€Å"equivalent to CSR view† carol (1999) outline that â€Å"corporate citizenship† from this perspective illustrate the duty of organization towards the society. Third, â€Å"extended view† matten and crane (2005) this view stem from the notion that as a result of failure to protect right â€Å"citizenship† by major institutions such as government bodies, organizations may have to step in to â€Å"protect citizenship†. Authors such as Dion (2001) and Duffer (1994) admittedly write that corporate citizenship portrays the duties of organizations towards the community. They hol d that corporate citizenship to organization is partnering with local community to better the environment. 3.3 Instrumental theories The approach this theory takes is somewhat different from other theory listed above. The instrumental theory believes CSR is only a stratagem for business which will eventually lead to the maximization of wealth for shareholders. One author who distinctively supported this was Freidman (1970) he stated that â€Å"the only responsibility of business toward society is the maximization of profits to shareholders† Windsor (2001) achieving profitability objective means taking into consideration the interest of stakeholders. Mitchell et al (1997) argued that when the concern of stakeholders is met, it can aid in increasing value for shareholders. In light of this, several researches has been done on the relationship between financial performance and CSR. Key and Popkin (1998) and Roman et al (1999) both carried out major research and identified a positive relationship in financial performance whenever a company engages in social responsibilities. However, Griffin (2000) pointed out that such research done between CSR and CFP should be examine more extensively as they can be difficult to appraise. Instrumental theory can be identified and divided into two main groups according to Spence, Crane and Matten (2008): 3.3.1 Maximize value of shareholder Rowley and Berman (2002) maximizing return for shareholder is primary reason to invest in any social obligation or needs. They continue in stating that an honest investment should be made to benefit shareholders and if any weighty cost may affect the firm, the project should be discontinued. Friedman (1970) cited in Spence, Matten and Dirk (2008) gave a typical example where he stated that it will benefit a business that is situated in a small community to dedicate essential resources to the community. This enables the firm draw potential employees, build good image and loyalty with public and possibly reduce â€Å"wage bill†. 3.3.2 Tactics for attaining competitive advantage Husted and Allen (2000) Examine how business can attain a competitive advantage and meet it â€Å"social needs and Goals† through allotting it resources. Two major approaches where discussed Investing in a socially competitive context Porter and Kramer (2002) strongly argue that in other for a company to sustain its competitive advantage, investing in benevolent or charitable movement is essentially required. They concluded that this action can enhance the value of a company socially. Burke and Logsdon (1996) noted that greater wealth and other key benefits are received by the company who employ charitable activities together with the goal of the organization. Resource based view dynamic capabilities Barney (1991) introduced human capital, physical resources and knowledge as essential prerequisite for an organisation to possess a competitive advantage over its rivals. This according to Barney is the resource based view. Teece et al (1997) presented a different approach to â€Å"dynamic capability†. He discusses factors such as innovatively, development and tactics behind resources used to create competitive advantage. From this perspective, petrick and Quinn (2001) and Hillman and Keim (2001) developed a social and ethical resource capabilities which firms can use to gain competitive advantage. They propose that firms can posses an added advantage by enhancing their relationship with key stakeholders such as suppliers, customers, communities and employees. 3.4 Integrative theories One of the first academic that carried out an extensive research on these themes was Preston Post (1975). He noted that these theories examine how organi Corporate Social Responsibility Advantages and Disadvantages Corporate Social Responsibility Advantages and Disadvantages Abstract The report is endowed with detailed and exhaustive information about the essential for corporate social responsibility and reporting. The report draws from corporate social responsibility and reporting literature in other to conclude and recommend appropriately to businesses and authorities. Different theories (CSR-: Integrative, Instrumental and Ethical; CS-reporting:- Legitimacy, Political and stakeholder) theories were taking into consideration and compared with practices of organisation using case studies and secondary researched information. One of the most important information emphasised on in the report was the need to understand who organizational stakeholders are, and understanding their needs in other to report legitimately to them. Cases from researched articles were drawn to compare with what authors said, and case of British Airways was also highlighted for its reporting contents. Case studies from Anglo and MS were also employed to compare with theory. The conclusion stated that the engaging in CSR is still vital for both economic and social and physical reasons and the benefits of participating outweighs the cost which may involve fines, loss of reputation. The social reporting concluded that it legitimate to report activities as it a huge step towards accountability and more importantly enhances trust. The GRI guideline was recommended as the best reporting guideline to employ for businesses and authorities as it the most widely used standard. Chapter 1: Introduction 1.1 Introduction to subject In spite of the vast amount of literature on corporate social responsibility and reporting, this area of study maintains it multifaceted, intricate and constantly developing conception which constitutes of diverse practices and theories. The last 20 years through increase in technology, globalization and global warming as seen more light shed on CSR and reporting. Globalization has erected diverse kinds of markets for companies and also enhanced competition. Many large organisations today are taking unprecedented move from one country to another with cost been the prime driver. Profitability is the main objective of corporation as they seek greener pastures (cheaper resources and Cheaper Labour). This objective is usually met through large layoffs which arguably can be considered unethical. Global warming has also played a critical role in enhancing CSR. Many practices of large corporation have come under intense scrutiny. Oil companies, Mining Industry and airline industry are all examples of companies that are influenced by CSR practices. People are becoming more environmentally friendly and this has affected the way many organisations operate. The subject of customers needs and satisfaction in many business practices now includes CSR as customers daily decision is influenced by this. The research will tackle the essentials of CSR and reporting and explore the benefits and drawbacks of CSR and its reporting to businesses that engage in this activity. It highly essential to clarify that the research does not seek to produce a generic right or wrong view to the many questions about CSR but seeks to produce it own argument from relevant empirical evidence which has been carried out by academics. 1.2 Aims Objectives, structure of project Aim of this project is to extensively explore the imperatives for corporate social responsibility and reporting and make recommendation to parties such as authorities and businesses who are undecided about his subject. The objectives are: To gain a comprehensive understanding of CSR and it effect on Public Sector, Private sector and Emerging economies To explore the case for and against CSR and also discover its effect on organizational performance To research in depth previous literature on CSR and reporting and compare with case study, secondary findings and draw appropriate conclusion Chapter 1:- will give a depth introduction to CSR and how it has involved and some of the factors that has brought this subject to attention. It will also include how CSR is perceived in different sectors such as Private, Public and Emerging country. Chapter 2:- will draw from academic sources and present the case for and against CSR. It will examine both side of the argument and show how debatable their findings are. It will also use examples to fortify statement or beliefs researched by authors Chapter 3:- will build on chapter 2 and present theoretical assumption that academics have presented. It will show models, concepts and also argue them against other approaches illustrated by academics. Most significantly it will bring both opponents and proponents together to battle their findings. Chapter 4: will also build on chapter 3 and will compare practices of organisation to what the theory state. It use both secondary research materials and case study and compare it to what academics have found out Chapter 5 6: this aspect covers the corporate social reporting and examines what authors and academics have stated about this subject using theoretical backgrounds to compare what practices by organisations. Chapter 7: methodology would show how this research was carried out, some of the resources used to carry out the research and why this research best fit this project Chapter 8: will evaluate both chapter 3 and 4 and would present an appropriate conclusion and recommendation building from what has been found out in the main report. Chapter 9: will show the references list from reference in text. 1.3 Corporate Social responsibility According to Crane, Matten and Spence (2008) CSR is still a debated theme among many businesses and institution. They continue to write that CSR has evolved over the years and has become a key issue in every industry. Many academic hold different views on CSR, some believe that CSR is just a â€Å"superficial window dressing†, it just another medium through which large companies hide their mischievous deeds whilst appearing to be responsible. Matten and Moon (2004) companies are realizing that in other to maintain it operations, they may have to abolish some practices such as Environmental pollution and violation of human rights as a result of growing pressure from media and regulation from government. Typical examples of companies are Oil and Chemical companies. Crane, Matten and Spence (2008) discovered that other industries such as tourism and retail are encountering a high demand to ensure lawful practices to the environment through their business operation. This industries where previously considered to be sanitary, but face continuous pressure to legitimise their practices. There are several millions of articles and journals that deal with CSR all giving different definition to CSR. The past couple of years according to McWilliams, Siegel and Wright (2006) have seen an agreement in most definition of CSR compared to previous years where definition has been exceptionally broad. Previous academic Davis (1973) cited in Spence (2008) addressed CSR as â€Å"the firms consideration of, and response to, issues beyond the narrow economic, technical and legal requirement of the firm†. Years later, Caroll (1979) cite in Spence (2008) took a broad approach to his definition which state â€Å"the social responsibility of business encompasses the economic, legal, and discretionary exceptions that society has of organizations at a given point in time†. Current definition seems to have taken a different route to a generic view such as Brown and Dacin (1997) define it as â€Å"status and activities with respect to its perceived societal stakeholders obligation†. As seen above, there are different complex definitions stated by different authors on CSR. In this research, the aim is not to use any of the definition or create another view or definition of CSR, the research will intensely evaluate and recommend to businesses and authorities based on empirical evidence made available by academics. 1.4 CSR Private Sector The private sector consists of large organizations to Small medium organizations. Brammer and Pavelin (2005) these organizations also play a critical part in CSR. According to Grayson and Hodges (2004) there is a notion that CSR is accustomed to large organizations who are owned by shareholders; they write that one of the key reasons for emphasizing CSR from the perspective of large organization is that, it raises the question on interest. Should the company be run on shareholders interest or from the perspective of the environment such as communities and customers? Husted and Allen (2006) argue that large organizations compared to SME face higher scrutiny from public due to their visibility. Therefore, CSR policies may have to be imbibed in the organizational code of conduct to create a structured approach for employees to adhere to. However SME as illustrated by Graafland, Van de Ven and Stoffele, (2003) present a dissimilar representation. Their study, as shown that 20 of Small Medium size Enterprise detailed their information on CSR operation compared to 62 percent of large organizations. As further discussed by Spence (1999) chief reason for this is that SME are mostly run between a small number of people whom the manager entrust essential decision to. Therefore an informal approach to CSR will be seen compared to approach by large organization. Compared to large organization who are open to the public as a result of their size, SME are normally small and their relationship (business) are usually between manager, supplier and employees. This relationship as shown by Spence and Schmidpeter (2002), are highly imperative as good personal relation and trust in this context can be identified as CSR. 1.5 CSR and Public Sector Agencies and government organization are examples of public sector who also encounter similar pressure to act in a socially responsible manner. Such examples according to Seitandi (2004) of this pressure are better equal opportunity and conscientious sourcing. He also noted that both public sector and private sector engage in similar CSR policies. Gardner (2006) CSR within the public sector has immensely grown over the last few years. Chief to this growth are Schools and Hospitals who are obliged to social objective and needs. This has enhanced the need for greater accountability with the public sector. Crane and Matten (2007: 488-498) write that government initiative in CSR is steadily increasing beyond it operation as bold steps are being taken to promote CSR related issues within among the public. They also noted that CSR is a voluntary act, therefore incentives and other benefits have been created by government to employ more businesses to get involved and espouse more socially responsible practices. An example of this as written by Moon (2004) is the UK government who have persuaded CSR among the British companies with initiatives such as Academy of CSR (training employees on CSR constantly) and Ethical trade (practicing fair trade). The European Union has also invested a large amount of effort to promote CSR within the environment. This has met several restrain as CSR in EU can still be considered as an â€Å"Anglo-Saxon† idea as noted by Commission of the European Communities, (2002) Ball (2004) finally, as there has been a continuous demand on private sector to asset more accountability in their reporting towards the public, so as also there has an increase in the public sector using some of the mechanisms for CSR e.g. social reporting to enhance more accountability to the public. 1.6 CSR Emerging Economies CSR in some emerging economies tend to take a very different approach. Crane, Laura and Spence (2008) argue that Russia and China are typical examples of economies that possess a classic approach to CSR. They write that Russia regime of privatization and switch to capitalism has stirred a shady and crooked government which has affected the concept of CSR in Russia. Grafski and Moon, 2004) in most popular places Russia, CSR is virtually an unknown concepts. China approach to CSR is quite different to Russia, even though it government still plays an immense role in directing and policing the economy: businesses have made effort significant effort in acting in a socially responsible manner. Some examples of action taking by Chinese businesses are endeavouring to build schools and housing for the less privilege in local communities. Miller (2005) depicted that CSR within the few years in China will rise due to it constantly growing economy. Chapter 2 Literature Review 2.1 Introduction Dyllick and Hockerts (2002) noted that there are two types of views when considering the debate about CSR. Authors with a narrow perspective on CSR strongly believe that the organization is not obliged to any society activities as far as it continues to pay rent which creates economic substance to stakeholders. Authors with a broad view contend that the organization through other means should certainly subject itself as an instrument of public policy 2.2 Case for CSR The argument proposes that organization can benefit from an environment that is acting in a socially responsible way. An example is the reduction in crime has money will be invested to enhance the security of business properties. In conclusion, a good society will produce a good business Davis (1973) cited in Crane, Laura and Spence (2008). Generation of psychologists such as Likert (1961) also suggested that a key part of CSR is including employees in key decisions and business operations. All barriers that make employees feel alienated should be abolished as this can propel more money for the organization. Brown and Fraser (2006) contend that engaging corporate social responsibility has more benefits to organizations and authorities than its total cost and strongly emphasis the need for organizations to embark on CSR for a good economic interest. James and Maurrasse (2003) in their research in businesses discovered that companies who engage in social and environmental program to better their community possessed a higher financial rewards and better positioning in the market. He argues that it is a necessity for businesses who wish to expand with better reputable perception to engage in CSR. Manning (2004) report highlighted that companies who are successful hold traits of CSR in the strategic goals. They understand the need to better their community, communicate with the public which can seal trust and avoid environmental and social pollution. He writes that organizations who fail to engage in CSR miss an a strategic avenue to re-affirm their position in the market 2.3 Case against CSR Opponents of CSR place emphasis on trusts as major reason why corporation cannot be adhered to Vogel (2005). Cheit (1972) calls it â€Å"Gospel of social responsibility† created to enhance the power of owners through non-managerial system. Cheit also considers it to be all about organization â€Å"talking the talk† and not â€Å"working the work†. 2.3.1 Capabilities Theodore Levitt (1968) argued that business owners and managers are not fully equipped to handle social related issues due to their nature of work. He cited that CEO are expert at their field not a social related issues as immense time and hard-work has been dedicated to his field. This has made the business person independent from the environment around. Other major academics contend that the course of organization which is channelled towards effectiveness and efficiency will affect the business from dealing with social difficulties and needs. 2.3.2 Organizational Structure Moir (2001) due to the scenery of culture, structure and regulations, it argued that social responsibilities may not be do-able in business organization especially large conglomerate. This is one of the most stinging assault on CSR. Baron (2000) claim that CSR cannot function appropriately as organizations are solely designed to erect the very problem (social responsibility) they desire to cure. He concluded by stating that â€Å"inexperienced and naive† is the word used for proponents of CSR. 2.3.3 Social Goals are evitable This attacks stems from that organizations are not obligated to seek social goals. Hill, Stephens and Smith (2003) condemn proponents by stating that organizational managers are deficient of social awareness as they are elected for business purposes by shareholders and therefore possess no legitimate obligation to seek social needs or objectives. Strom (2002) write â€Å"At whose command†. He stated that a representative body should be appointed for this purposes not business parties. Critics of CSR Bronn Vrioni (2001) question the value that will be imbibed in social responsibility decisions of organizations. Will organization concept affect this socially responsible act? â€Å"Dangers of Social responsibility† a paper written by Levitt (1958:44) cited in Crane, Laura and Spence (2008) highlighted that it â€Å"a strong urge which is driven by guilt that has stirred major organizations to re-think â€Å"Cultural, Social, Political and Institutional topography of society†. Vogel (2005) outlined another essential argument, when he stated that the economic role of organizations will be immensely impinge on if CSR is taken on board as the competitive position of the firm will be weakened, through given shareholders wealth away instead of investing it in project with a high net present value. Sahlin (2006) who possess a highly pragmatic view on CSR, questions who the organization will be responsible to? Employees or Customers? May supporting a part of the business community cause deficiency to another? why should hard-earned money be given to â€Å"customer†? This certainly illustrates a lack of clarity on the word â€Å"social† and also a clear definition of what â€Å"responsibility† is. Liston-Heyes Ceton (2007) noted that companies in the United states who operate within a government that is liberal tend to engage in the distribution of corporate profit, compared to its competitors that operate within government that are less liberal. Its therefore theoretically possible to conclude that political and legal purposes are affected by CSR. Niskonen (1971) argues strongly that some businesses use CSR as means to influence society standards and meet their needs. This may be done through direct political influence. De-Winter (2003) cites the example of multi-fabber the textile company who protected players in it sector instead of regulating them. The company did this by relinquishing key decision making to labour unions and companies such as GAP and Primark whilst at the same time simultaneously maintaining its power and growth in the textile industry. The companys primary act was to prove ethical but the hidden process was unethical. Strom (2002) directed his argument at firms who use their social awareness as an instrument for competitive advantage. An example of this act cited in Devinney (2008) was the mining company which indicted its multinational counterparts by exploiting it attained â€Å"reward on CSR position† to downside other competitors in the industry through parading measures that will impede the value of other mining firm and then approach them for takeovers at discounted price. Strom writes that â€Å"is the technique to CSR morally right?† In accordance with Bierce (1911) â€Å"pursuing private interest through public means†. Maloney McCormick (1982) research in the Unites States on the â€Å"Clean Act Regulation† further supported Strom (2002) evidence. Their research highlighted that although the â€Å"environmentalist† were favoured in the statutes and rules set by governing agency, it was erected in a way that will prevent new entrants from coming in the market. This gives an advantage to those who are already up and running as new entrants will be required to meet rigorous and expensive criterion. This research was further corroborated by Dean and brown (1995) Lantos (2001) cited in () business are not built to act as delegate to the society. The impoverished and deprived are not responsibility for businesses neither is the society. Devinney (2008) affirms that unless there is an unequivocal profit opportunity, businesses will tend to be reserved on social matters. He also argued that businesses engage in product experimentation, but will boycott any social experiment. He cited the example of companies in the southern part of America who do not participate in any experimentation with sexually oriented groups e.g. Gay. Friedman (1970) observed a good example of this argument among the Swedish government who when asked about the financial guarantee for Saab motor company, stated that â€Å"nursery schools, police and nurses is why voters voted me not to buy car factories going bankrupt†. This re-affirms the role of managers to the business and government to the society cogoi (2006) 2.3.5 Does CSR affect Performance? There are various literatures on the connection between CSR and performance. A variety state that is difficult to measure what aspect of CSR can affect corporation performance Schimdt Rynes (2006) firstly there are not clear signs that acting appropriately by showing good behaviour influences the length of businesses value. This can be seen from two points of view. From the financial market outlook, stambaugh and Levin (2005) argued that between 1% and 2.5% of corporations that are enlisted on the â€Å"ethical indices† lose their value compared to other competitors as a result of â€Å"anti-liquid trading effect†. A different approach was also used by Ter-host Zhang (2007) they also achieved a similar result. Devenney (2008) stated that the value of equity may not be affected by who possess the equity when trading effect is absent. He cited that the example of COIPERS who chose to remove tobacco from its portfolio. After this move, it did not affect the â€Å"operational† performance of the firm, despite it costing pension holders $700 million. Chapter 3: Corporate Social Responsibility THEORIES 3.1 Introduction The arena of CSR maintains its broad, complicated and debatable position. The last ten years has seen a surge in research on CSR than ever before. This surge has created new vocabulary, hypothesis and assumptions on this subject. Some of the new vocabularies used in conjunction with CSR are corporate governance, corporate accountability, and sustainability development. Wood and Logdon (2002) also established corporate citizenship. Diverse approaches to CSR have enacted different theory. Votow (1972) write that CSR possess different meaning to different individuals. Federick (1998) discussed four theoretical stages associated with CSR: CSR 1 theory â€Å"Ethical Philosophical concept† CSR 2 theory â€Å"Action-oriented managerial concept† CSR 3 theory â€Å"Ethics and valued base on normative element† CSR 4 theory â€Å"Effects of science religion† Another academic who contributed to this discipline was biummer (1999) who introduced four types of theory from six criterions (Intention, relationship to profits etc). His theory was widely criticized because it breadth and depth was limited. For the purpose of this research, the most significant theories will be used and explained to attain more depth on CSR as stated in our objective. In addition to the work of Parsons (1961) Crane, Matten and Spence (2008) developed four different theories that can be connected to the political, cultural and economical aspect of CSR. Instrumental theories these theories consider business as a vehicle for wealth. They believe that businesses will only relate with the society if there is an avenue for profit. Theory also state that the only mutual relationship that business has with the society is for economic substance. Political theories these theories buttress on the power of the organization socially. Its emphasises on the role that business hold socially and its duty in the political field. Integrative theories these theories stem from the notion that organizations most include the needs and objectives of the society. Its strongly state that since organizations need and depends on the society at large for profitability and growth, therefore society in return should considered when making decisions that may affect it. Ethical theories these theories realizes the connection with CSR and Ethical values. This theory dictates that business must perceive and accept CSR from an ethical perspective. 3.2 Political theories The focal point of this theories deal with how organisation and society interrelate and the influence the organisation possess. Smith and Higgins (2000) write that there are two significant approaches amongst other approaches that can be drawn from this theory. 3.2.1 Corporate Constitutionalism One of the first academic that researched on this subject was David (1960). He extensively examined the part of influence that organisation holds in the society and the result of their influence. He writes that this influence is critical when debating on the subject of CSR. His understanding holds firm on the notion that companies are â€Å"social institution† and appropriate use of the influence in the society is indispensably important. The idea of companies participating in the society solely for maximization of wealth Davis (1960) disagrees with Bethoux, Didry and Mias (2007) which is the economic theory. â€Å"The social power† and â€Å"Iron law of responsibility† where the two standards that Davis (1967) established to show how firms can administer their social power. Iron law of responsibility refers to companies who misuse their social influence. He writes companies who misuse their social influence in a way that not appropriate to the society will end up losing their overall influence and a responsible party will fill the gap left void. Social equation according to Davis (1967, pg 48) cited in Spence, Matten and Dirk (2008) refers to â€Å"social responsibilities of businessmen which erects from the power they possess† Davis noted that the balance of social influence and responsibilities must be thoroughly appreciated and recognized by organizations and business owners. In light of this, he discards the notion of â€Å"no responsibility of businesses†. Davis (1967, pg 68) extensively argued that constituency entity possess the ability to pressure organisational functional power. In addition, he stated that this entity posses similar ability that â€Å"government constituency† hold but differ as they do not obliterate the influence or power the organization hold but channel them in a way that it can be used for the benefit of the society. 3.2.2 Corporate citizenship Several factors which range from globalization to enhanced technology have given rise to this new notion. In concurrence with Andriof and McIntosh (2001), these factors have given organizations more power socially and economically than governing bodies. Matten et al (2003) established three perceptions on corporate citizenship as different individuals posses different interpretation of this conception. Matten et al (2003) the first one is the â€Å"limited view†- from this view corporate citizenship is employed similarly to social activities, investment or when the organization embarks on community project. Second, the â€Å"equivalent to CSR view† carol (1999) outline that â€Å"corporate citizenship† from this perspective illustrate the duty of organization towards the society. Third, â€Å"extended view† matten and crane (2005) this view stem from the notion that as a result of failure to protect right â€Å"citizenship† by major institutions such as government bodies, organizations may have to step in to â€Å"protect citizenship†. Authors such as Dion (2001) and Duffer (1994) admittedly write that corporate citizenship portrays the duties of organizations towards the community. They hol d that corporate citizenship to organization is partnering with local community to better the environment. 3.3 Instrumental theories The approach this theory takes is somewhat different from other theory listed above. The instrumental theory believes CSR is only a stratagem for business which will eventually lead to the maximization of wealth for shareholders. One author who distinctively supported this was Freidman (1970) he stated that â€Å"the only responsibility of business toward society is the maximization of profits to shareholders† Windsor (2001) achieving profitability objective means taking into consideration the interest of stakeholders. Mitchell et al (1997) argued that when the concern of stakeholders is met, it can aid in increasing value for shareholders. In light of this, several researches has been done on the relationship between financial performance and CSR. Key and Popkin (1998) and Roman et al (1999) both carried out major research and identified a positive relationship in financial performance whenever a company engages in social responsibilities. However, Griffin (2000) pointed out that such research done between CSR and CFP should be examine more extensively as they can be difficult to appraise. Instrumental theory can be identified and divided into two main groups according to Spence, Crane and Matten (2008): 3.3.1 Maximize value of shareholder Rowley and Berman (2002) maximizing return for shareholder is primary reason to invest in any social obligation or needs. They continue in stating that an honest investment should be made to benefit shareholders and if any weighty cost may affect the firm, the project should be discontinued. Friedman (1970) cited in Spence, Matten and Dirk (2008) gave a typical example where he stated that it will benefit a business that is situated in a small community to dedicate essential resources to the community. This enables the firm draw potential employees, build good image and loyalty with public and possibly reduce â€Å"wage bill†. 3.3.2 Tactics for attaining competitive advantage Husted and Allen (2000) Examine how business can attain a competitive advantage and meet it â€Å"social needs and Goals† through allotting it resources. Two major approaches where discussed Investing in a socially competitive context Porter and Kramer (2002) strongly argue that in other for a company to sustain its competitive advantage, investing in benevolent or charitable movement is essentially required. They concluded that this action can enhance the value of a company socially. Burke and Logsdon (1996) noted that greater wealth and other key benefits are received by the company who employ charitable activities together with the goal of the organization. Resource based view dynamic capabilities Barney (1991) introduced human capital, physical resources and knowledge as essential prerequisite for an organisation to possess a competitive advantage over its rivals. This according to Barney is the resource based view. Teece et al (1997) presented a different approach to â€Å"dynamic capability†. He discusses factors such as innovatively, development and tactics behind resources used to create competitive advantage. From this perspective, petrick and Quinn (2001) and Hillman and Keim (2001) developed a social and ethical resource capabilities which firms can use to gain competitive advantage. They propose that firms can posses an added advantage by enhancing their relationship with key stakeholders such as suppliers, customers, communities and employees. 3.4 Integrative theories One of the first academic that carried out an extensive research on these themes was Preston Post (1975). He noted that these theories examine how organi

A Career In Marketing Essay -- Careers Jobs essays research papers

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers’ needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career in marketing, as well as what the future holds for the profession. Because marketing professionals are needed by every company and in every industry, the career potential and chances for finding ones niche within the career field are virtua lly unlimited. Basics of Marketing   Ã‚  Ã‚  Ã‚  Ã‚  A good definition of marketing is the process of the intermediary function between product development and sales. (Reddy ) The field of marketing entails taking a generic product or generic service (the product or services do not have to be â€Å"generic† they may be actually unique to the marketplace) and associating the generic product with a brand name (Petty 2001). Under this generic concept are the activities of advertising, public relations, media planning, sales strategy and so on.   Ã‚  Ã‚  Ã‚  Ã‚  Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a â€Å"feel good† association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ... ...rs per week. (Locke) Those entering the field must be able to work well under pressure and thrive off meeting deadlines and goals that are set. In some positions, substantial travel is not uncommon. In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. Perhaps the most alluring aspect of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as intuitive creative people as well. Bibliography Beckman Theodore N. Davidson William R. (1997) Marketing; Ronald Press Inc. Hills Gerald (1994) Marketing and Entrepreneurship; Quorum Books Locke Christopher, (2001) Gonzo Marketing: Winning through Worst Practices; Perseus Publishing Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999 Reddy C. Allan (1999) Quality Marketing:, Gaining Markets Shares; Quorum Books, 1998

Othellos Fainting as a Point of No Return :: Free Essays Online

Othello's Fainting as a Point of No Return In Act IV, Scene 1 of Shakespeare’s Othello, Othello faints when confronted with the possibility that his wife has been unfaithful. Through the past few scenes, Iago, exploiting Othello’s concerns about his race, has performed a delicate act, slowly but surely leading him towards the inevitable conclusion that his wife and Cassio have ‘cuckolded’ him. When Iago finally refers explicitly to Desdemona’s sexual betrayal, Othello can bear it no longer and faints to escape the reality he cannot bear. From the outset, Othello has been uncomfortable in aristocratic Venetian society. He has deep insecurities about his ability to fulfill his role as Desdemona’s husband, both sexually and socially. Othello is elated when he realizes that beautiful young Desdemona is attracted to him since he perceives himself to be unworthy of her love, primarily due to his old age, physical unattractiveness, and most importantly because he is a black Moor. Thus, his realization of his racial identity figures prominently in his mindset. Sexually, he fears being unable to satisfy his wife’s desires; for it would be only natural for her to, having sealed the vows of marriage, seek a companion more like her. For he is â€Å"rude [†¦] in speech, / And little blessed with the soft phrase of peace† (1.3:81-2), most unfit to wed the daughter of the noble senator Brabanzio[1]. Thus, he makes it clear that he prefers the military atmosphere to the aristocratic civilian one. While Othello has thoroughly internalized his concerns regarding his marriage, shrewd Iago is able to perceive and exploit them. Iago’s villainous brilliance is manifest in his ability to take himself into Othello’s confidence. The relationship that develops between the two is of great significance. Iago is most careful to avoid explicitly accusing Desdemona of adultery until the time is right. Instead, he gradually weaves the thought into Othello’s mind so that Othello is able to independently arrive at the same conclusion. While initially Iago exhibits deference and fear of his king, the power dynamic progressively shifts so that the two become almost equal allies in an unholy conspiracy. Othello, at one point, is almost thankful to Iago for revealing to him the truth, declaring that â€Å"I am bound to thee for ever† (3.3:218). Iago reciprocates in the next scene upon being appointed lieutanant, vowing â€Å"I am your own for ever† (3.3:482). Esp ecially in this scene, Iago can be seen as representing Satan himself, inducing good Othello to err thereby securing a vow of loyalty from his servant.

Mean Spirit :: Essays Papers

Mean Spirit Our story takes place on an oil-rich Native American town, called Watona, on a reservation in Oklahoma. The course of the story extends from 1918 to the mid-twenties. There is a multitude of characters that accompany this story. One of the most important characters is Nola Blanket, a young teenager who is a full-blooded Osage Indian. She is a very delicate girl but still very strong. Her mother, Grace Blanket, is a very beautiful, well-liked young woman who is very outgoing and fun-loving. Belle Graycloud is a feisty, strong-willed Indian woman. She is well respected and is the commanding grandmother of her household. Her family is very close to the Blankets, who are distant cousins. Belle’s daughter, Lettie, is a close friend of Grace. Lettie’s lover, Benoit, is an Osage man that is married to Grace’s crippled sister, Sara Blanket; but he is more like a brother and caretaker to her than he is a husband. Michael Horse is the fire keeper of the Osage tribe, but he also writes in his spare time. He is an old man who observes everything around him and writes it down in his journals. Stace Red Hawk is a Sioux Indian that works for the FBI. He became a federal agent in hopes of helping the Native Americans and protecting them from being taken advantage of. John Hale is a tall, lanky white rancher and oilman. He is trusted by the Indians, and seems to be a generous and helpful person. Watona was a small Indian town that prospered due to the rich rivers of oil flowing beneath it. As part of the Dawes Act, each Indian was allowed to choose an allotment of land not already claimed by white Americans. Although the 160 acres of land per Indian seemed generous, the land was barren and dry. The government did not know, however, that black oil seeped up out of the earth, and many Indians became very wealthy because of their â€Å"worthless† pieces of land. As a result of the Indians’ wealth, hundreds of white businessmen, fortune-hunters, traders, thieves, and swindlers swarmed to the reservation to make cash. When Grace Blanket is murdered by John Hale on a warm summer morning, it is made to look like a suicide and the local law enforcement passes it off as such.

A Laptop Computer

A laptop is a portable personal computer. They have furthermost of the similar components as a desktop computer, likewise a display screen, a pointing device such as a touchpad which also known as a track pads, a keyboard, and 2 speakers. Laptop computers are powered by mains electricity via an AC adapter, and can be used away from using a rechargeable battery. Sometimes there are also called notebook computers or notebooks. Laptops are portable computers. They are standard devices between students, businesspeople, and people who daily use their computer on the go.The cost of laptop is more than desktop computers for similar specifications, due to their nearby portability. They can have as extremely power and speed in place of desktops and laptop can be easily connect to external device for instance, monitors or keyboards, and other peripherals. They are more comfortable for use in business meetings, classrooms, cars, planes, trains, etc. Moreover, Laptops are that you can take all o ver the place with you without any difficulty.It can take up very small space and people can only use for few hours without access to power. Laptop computers come in many sizes, which generally refer to the size of the display. They can choice from a 10-inch to 20-inch for normal laptops. Laptops come in several resolutions ranging from 1280Ãâ€"800 to 1920Ãâ€"1080. Laptop video cards and processors are designed built on the desktop processors, but they are produced with low power in mind. They are generally less powerful than the desktop computer.Furthermore, they are increasing in popularity and for moral reason. They have benefits that are incomparable by desktop machines. And, bigger technology has dramatically dropped the price on most models. The laptop's small size removes the need for a large computer desk, and peripherals (scanners, printers, and mobile phone and external hard-drives) are simply linked with a USB cable. Wireless internet or Wi-Fi connectivity is possible, and most components now feature built-in fingerprint readers, Web cams, speakers and other operating systems.Laptop is a good technology because it very easy to take it anywhere. People can easily access to the internet and get their information by the help of Wi-Fi. Most of people are turning toward from desktop computers to laptop because its cost is decreasing, now nearby the same price as a similarly desktop computer. I really my laptop it save my time. When the electricity is gone, my laptop still on, so by the help of laptop I easily completes my assignments.