Garden for the Blind :: Architecture Design Essays

Garden for the Blind I love the idea of creating a garden for the blind. Blindness is something I have given a lot of thought, as I have Glaucoma, an eye disease that untreated leads to blindness. Doctors said that had I not been diagnosed, I would have been blind by the age of ten. Luckily, in my case, they did catch it and I am able to see. Being so close to losing my sight has made me think very seriously about life as a blind person; and I often try to do everyday things with my eyes closed, such as getting ready for bed and playing the piano, to see how much of an adjustment I would have to make. The first thing that I notice when I try to do something with my eyes closed, is the immediate need for touch. Although the other three senses, audio, olfactory, and taste are also important and I plan to incorporate them into my garden as well, however, my main focus will be on the sense of touch. To begin with, the area designated for the garden is fairly steep, therefore it is necessary to decide how to set the path through the garden. Our class trip to the Butterfly Rain forest, and being able to go through blindfolded, was a great resource for ideas on creating this garden, particularly with the need to create an environment that is easy to navigate without sight. Stairs provide obvious difficulty for a garden for the blind, therefore, I have decided to use sloping ground, which although more expensive, would be safer and an easier environment to navigate. Also, as an additional benefit, the garden would be wheelchair accessible. To line the garden path, either a natural pressed dirt ground, or a highly durable short sod ground could work, both of which are natural options. However, recycled tires, much like the surface of nice running track surfaces, would make an easier to maintain surface, that incorporates recycled materials and gives more of a response to t he act of walking by adding an extra bounce (in addition to being even more wheel chair friendly than the previous two natural options). The main focus of the garden that I think would create an extraordinary environment, unlike anything else existing, would be the incorporation of marble statues periodically along the path that visitors to the garden would be encouraged to touch. Garden for the Blind :: Architecture Design Essays Garden for the Blind I love the idea of creating a garden for the blind. Blindness is something I have given a lot of thought, as I have Glaucoma, an eye disease that untreated leads to blindness. Doctors said that had I not been diagnosed, I would have been blind by the age of ten. Luckily, in my case, they did catch it and I am able to see. Being so close to losing my sight has made me think very seriously about life as a blind person; and I often try to do everyday things with my eyes closed, such as getting ready for bed and playing the piano, to see how much of an adjustment I would have to make. The first thing that I notice when I try to do something with my eyes closed, is the immediate need for touch. Although the other three senses, audio, olfactory, and taste are also important and I plan to incorporate them into my garden as well, however, my main focus will be on the sense of touch. To begin with, the area designated for the garden is fairly steep, therefore it is necessary to decide how to set the path through the garden. Our class trip to the Butterfly Rain forest, and being able to go through blindfolded, was a great resource for ideas on creating this garden, particularly with the need to create an environment that is easy to navigate without sight. Stairs provide obvious difficulty for a garden for the blind, therefore, I have decided to use sloping ground, which although more expensive, would be safer and an easier environment to navigate. Also, as an additional benefit, the garden would be wheelchair accessible. To line the garden path, either a natural pressed dirt ground, or a highly durable short sod ground could work, both of which are natural options. However, recycled tires, much like the surface of nice running track surfaces, would make an easier to maintain surface, that incorporates recycled materials and gives more of a response to t he act of walking by adding an extra bounce (in addition to being even more wheel chair friendly than the previous two natural options). The main focus of the garden that I think would create an extraordinary environment, unlike anything else existing, would be the incorporation of marble statues periodically along the path that visitors to the garden would be encouraged to touch.

Genetically Modified Foods One World Essay Essay

Did you know that we’ve been eating genetically modified foods for the past 10 years? It’s in about 70-75% of our nation’s food. Our food supply has greatly improved. Today we are going to find out what are genetically modified foods. Genetically modified foods are foods that have been engineered in the laboratory. They are improved in many ways. In the first part of my speech I will talk about the genetic modification technology in food and agriculture, locating improvements. In the second part I will include a debate about food safety, consumer attitudes and other concerns. Newspapers frequently carry stories about genetically modified food. The biotechnology agricultural age is occurring. Scientists had an idea to make food have better appearance, growth, and taste. In genetic engineering you take the best food available and add the few characters you are interested in so that you’re breeding efficiency is increased. The last century was a time of big changes in genetic engineering. Humanity made huge steps toward creating new life. Experiments with creating human were not successful, but the whole world was watching the experiment with sheep Dooley, which became first cloned animal. It was first such a big succeeded experiment and as a result almost everyone knew the last news about the sheep. However a big achievement was made in modifying new plants and crops. In the 21st century genetically modified products already became a part of our life. Every day new genetic products appear in shops and it becomes harder to find healthy food which does not contain any added chemical components. Apples during the winter time, oranges which become ripe twice faster than their period of ripening and tomato bushes which can survive very cold weather prove that biological world had experienced a lot of changes. Experiments are being made, new plants are being produced for a quite a long period of time, however genetically modified products is one of the hotly debatable topics today. The benefits of gene technology in terms of food production are enormous. The most common genetically engineered crops contain modifications that make the plants resistant to certain diseases and herbicides, or allow them to produce their own pesticides, thereby eliminating or reducing the need to spray. So-called â€Å"Bt corn,† for example, contains a gene resistant to the harmful mycotoxin fungus and herbicide producers, Monsanto have created a strain of soybeans genetically modified to be unaffected by their product Roundup. The soybean farmer therefore can avoid targeting specific weeds and require just one application of a general weed-killer, reducing costs and agricultural waste run-off. Genetically modified crops are also being adapted to grow in salty, dry or frosty environments, contain edible vaccines, have a longer shelf life and be more nutritious. A group of Swiss and German scientists recently developed a strain of GM rice known as ‘golden rice’ due to its altered color. Containing genes that produce a unusually high amount of beta-carotene (vitamin A), this rice could be a solution to the thousands of poor children in Asia who eat little but rice and go blind or die from lack of vitamin A. Public reaction to the use of recombinant DNA in genetic engineering however has been mixed. Sliding US export commodities such as genetically modified soybeans and corn have highlighted hardened public opinion and widespread resistance to biotech crops, especially in the European Union. Concerns about GM foods fall into three categories: economics, environmental hazards and human health risks. The latter two have been the subject of hot debate, both in Australia and overseas. Environmental damage from GM crops can be caused through various channels. One of the main concerns has been the possibility of gene transfer to a non-target species, that is crops engineered for herbicide tolerance and weeds cross-breeding, resulting in the transfer of the herbicide resistance to create ‘super weeds’. In addition, environmentalists fear that transgenic plants may proliferate rapidly, pollinating natural plants in their surroundings eliminating existing species. Further environmental suspicions include those of unintended harm to other organisms and of the reduced effectiveness of pesticides once insects become tolerant to a crop’s natural pesticide. Questions have also been raised on the human impact of genetically modified organisms. Critics of recombinant DNA fear that the pathogenic, or disease-producing organisms used in some recombinant DNA experiments might develop extremely infectious forms that could cause worldwide epidemics. Likewise, the unknown effect of foreign genes introduced into GM food crops in terms of human health also presents a controversial issue. Furthermore, there is a possibility that introducing a gene into a plant may create a new allergen or cause an allergic reaction in susceptible individuals. A proposal to incorporate a gene from Brazil nuts into soybeans in order to increase their nutritional value was abandoned when it was found that the genetically engineered soybeans caused an allergic reaction in people sensitive to Brazil nuts. For these reasons, extensive testing and labeling of GM foods may be required to avoid the possibility of harm to consumers with food allergies. Biotechnology has started to revolutionize food production, with fantastic results. With the world population of 6 billion expected to double in the next 50 years and an adequate food supply becoming a major challenge it will no doubt continue to do so in the future.

The Theme Of Discrimination In The Crucible - Free Essay Example

Sample details Pages: 3 Words: 872 Downloads: 1 Date added: 2019/06/14 Category Literature Essay Level High school Tags: The Crucible Essay Did you like this example? Persecution is considered to be an inhumane act of torturing and killing people. Persecution is most commonly committed on the basis of religion, sexual orientation, gender, race, and different belief systems. Discrimination is commonly shown on a basis of fear of change or someone being different in some way. Reputations are often tarnished upon opinions of others. The Theme of persecution is represented in the film The Crucible because the women are accused of witchcraft. Many of the women in Salem were accused with little to no evidence supporting the accusations. As said in The Crucible, We cannot look to superstition in this. The Devil is precise; the marks of his presence are definite as stone, and I must tell you all that I shall not proceed unless you are prepared to believe me if I should find no bruise of Hell upon her. (Hale, Act 1) The main persecution in The Crucible was of Elizabeth, a young woman who is accused of witchcraft and brutally punished. During the Salem witch trials many people were hung after being convicted of being a witch without any evidence to incriminate them. In this movie if a finger was pointed at another and blamed as being a witch Deputy Danforth would then look for evidence to incriminate them. Many times throughout the movie friends and enemies incriminate each other by falsely accusing others by assumin g they practice witchcraft. In the movie Abigail accused her enemies, friends, and family. But God made my face; you cannot want to tear my face. Envy is a deadly sin, Mary (Abigail, Act 3, p. 106) Abigail is envious of Elizabeth because she is John Proctorrs wife. Abigail is shown for what she really is and uses her power to send Elizabeth Proctor to jail. But Proctor later becomes a voice of reason and common sense when stating Why do you never wonder if Parris be innocent, or Abigail? Is the accuser always holy now? Were they born this morning as clean as Godrs fingers? Ill tell you whatrs walking Salem vengeance is walking Salem. We are what we always were in Salem, but now the little crazy children are jangling the keys of the kingdom, and common vengeance writes the law! (Proctor, Act 2, p. 73), Proctor understands that accusations are most times are as truthful as the accuser. Proctor knows many accusations are being thrown out by vengeance. Don’t waste time! Our writers will create an original "The Theme Of Discrimination In The Crucible" essay for you Create order It is shown that anyone in the community can turn against those of their own very quickly after perceiving someone to being different in some way. People were accusing one another of being a witch or practicing witchcraft without any proof or evidence and knowing the consequence the person being accused is going to face. The people accusing are not looking at their own behaviors. No man may longer doubt the powers of the dark are gathered in monstrous attack up on this village. There is too much evidence to deny it (Hale, Act 2). I believe this quote means the community is under attack in a way but not how Hale thinks it is. Salem is surrounded with fear, suspicion, and lies. Proctor: A fire, a fire is burning! I hear the boot of Lucifer, I see his filthy face! And it is my face, and yours, Danforth! For them that quail to bring men out of ignorance, as I have quailed, and as you quail now when you know in all your black hearts that this be fraud God damns our kind especially, and we will burn, we will burn together! (Proctor, Act 3) The Crucible applies to 21st century America because the whole country is obsessed of what other people around them are doing. By turning on the Tv or opening social media we are able to keep up on everyones daily lives. Many times when seeing a person one will judge them by looks, sex, religion, or how much power or money they have. There are many horrifying stories of brutal acts being committed such as shootings and beatings being done out of hate for one another. Fear is all across America just like in Salem being scared of what the future is going to be. Being scared of change and accepting others for who they are. People of all kinds have a belief system of moral goodness but their actions do not match just like in Salem. The Crucible also applies to 21st century America because makes the audience find a piece of themselves whether it be personal despair, failings, blaming, being envious of another, or overall judgment. The Crucible is just as important to all people in the 21 st century as Salem in 1692. America has an over abundance of discrimination and in the crucible almost all the witches are judged on reputation in which all people in American have a reputation to uphold. The play shows how power is corrupt just as it is in America and often times leads to unfair and brutal events events for people to get their way. In America and Salem many people are faced with discrimination leading to persecution. Persecution is an inhumane act of torturing and killing people commonly committed on the basis of religion, sexual orientation, gender, race, and different belief systems.

Plastic Surgery And Cosmetic Surgery - 1496 Words

Plastic surgery has become an extremely popular trend throughout the past years of the American culture. There are many reasons why people get plastic surgery, however, our society is the first to judge an individual for getting a procedure done. The controversy regarding plastic surgery is extremely relevant and has received major attention through celebrities, television, and social media. However, many individuals are unaware that there is a difference between both plastic surgery and cosmetic surgery. Plastic surgery is used for medical purposes or to reconstruct an issue; on the other hand, cosmetic surgery is used to enhance the appearance of a person. Although there is a great difference between both procedures, there are many benefits to undergo them. While some believe plastic and cosmetic surgery are costly and risky, others believe it is important for medical purposes and self-esteem. Many people associate plastic surgery negatively throughout the years due the amount of m oney that is typically spent on it. According to the American Society for Aesthetic Plastic Surgery, â€Å"more than 12 billion dollars are spent on surgical and nonsurgical procedures in 2013†. That is a tremendous amount of money spent for procedures. This has become bigger for many reasons, such as, celebrities spending money on plastic surgery. The Kardashian family has spent millions of dollars on plastic surgery, and continues to keep doing so. This trend has been increasing throughout theShow MoreRelatedCosmetic Plastic Surgery : Cosmetic Surgery994 Words   |  4 PagesOther failures related to cosmetic plastic surgery are often linked to the use of Botox. For instance, e all know or have seen this one person who has received an excess of Botox injections and ended up having unnaturally, protruding cheeks. Although using Botox is nonsurgical, it is still classified as cosmetic plastic surgery because it restrains our muscles from carrying out any movement. Many peopl e believe that since this process does not involve cutting through a patient’s skin, it does entailRead MorePlastic Surgery : Cosmetic And Cosmetic Surgery879 Words   |  4 PagesI) Definition Cosmetic and plastic surgery According to the merriam-Webster website, plastic surgery is another common word for Cosmetic Surgery which means, in general, a type of operation to improve parts of the body. The medical term of Plastic Surgery comes from Greek in 1638. Cosmetic is a type of ornamental surgery which helps patients to reform and rebuild part or demonstrative of their body in order to embellish their appearance and be beautiful. The defect for that could be congenitalRead MorePlastic Surgery And Cosmetic Surgery1480 Words   |  6 Pagessociety, women lose countless nights in depression. People have found a way to overcome this problem, its plastic surgery. People are spending billions on achieving the perfect body and face, and they feel good about it. They say it makes them more confident and now they can get rid of all their problems. People find cosmetic surgery more appealing than therapy. And think that plastic surgery has more finer results than therapy. It has been taken as the new trend. And you will find people of allRead MoreCosmetic Surgery : Plastic Surgery2001 Words   |  9 Pages In most sources about cosmetic surgery, they explain the good or bad about it and also give examples of people that have gone through cosmetic surgery. For most people that go through cosmetic surgery, it takes around 6 months for the swelling to go down and for most of the scars to heal and begin to go away. The majority of people that have an opinion of cosmetic surgery, think that it’s the worst part of the new society and feels like the people that get the procedure done are weak and are easilyRead MoreCosmetic Surgery : Plastic Surgery1836 Words   |  8 Pagesin Norfolk, Va.† (Goleman, 1991). I know many of you have heard of cosmetic surgery, also known as â€Å"plastic surgery†. Many people have considered cosmetic surgery in order to feel better about their self. This topic really interested me because I know there are many different viewpoints on it. What I wanted to focus on most is how the media portrays cosmetic surgery, how they portray women, the pros and cons of cosmetic surgery, the cost, and ways that we can get more people to be comfortable inRead MorePlastic Surgery And Cosmetic Surgery2042 Words   |  9 PagesPlastic Surgery In today’s culture, plastic surgery has become very popular in this society. When people think of plastic surgery, they think of cosmetic surgery. Although both plastic surgery and cosmetic surgery deal with enhancing a person’s body, the training, research, and the goals for patients are different. Therefore, both specialties are entirely different from one another. According to the American Board of Cosmetic Surgery, Plastic Surgery is defined as a surgical specialty dedicatedRead MoreCosmetic Surgery : Plastic Surgery And Teenagers2046 Words   |  9 PagesAccording to â€Å"Plastic Surgery Teenagers†, â€Å"teenagers who want to have plastic surgery usually have different motivations and goals than adults† (â€Å"Plastic Surgery For Teenagers Briefing Paper†). Thus, meaning that most young adults get cosmetic surgery, which is the reshaping of body parts to improve their physical characteristics. However, changing your physical appearance ju st because you want to or do not feel pretty enough should not be the case of spending all that money and time on a non-maturedRead MoreCosmetic Surgery : The Plastic Surgery Capital Of The World893 Words   |  4 PagesMany people know that South Korea is known as the plastic surgery capital of the world. Plastic surgery was once a major taboo in Korea, where those who have gotten it done would be looked down upon on by family and friends, but now the pursuit of perfection has made cosmetic surgery much more popular and open to the public. About one in five women in Korea would have some kind of plastic surgery done, and many neighborhoods and subway stations are lined with advertisements and billboards to promoteRead MoreThe Use Of Modern Plastic Surgery And Cosmetic Surgery1468 Words   |  6 Pagesmodern plastic surgery has evolved from a procedure used to provide treatment for disfiguring facial of the soldiers during WWI into a slave of modern beauty culture, more commonly k nown as â€Å"cosmetic surgery† (Gillies H, 1920). Although, the term â€Å"plastic surgery† and â€Å"cosmetic surgery† are used interchangeably, they are intrinsically different. On one hand, cosmetic surgery aims to enhance a patient’s appearance, which can be performed in all areas such as breasts, nose of body shape. Plastic surgeryRead MoreCosmetic Surgery : Plastic, Reconstructive Surgeries Have The Word `` Surgery906 Words   |  4 PagesCosmetic, plastic, reconstructive surgeries have the word â€Å" surgery† in them, so there are risks go together with them. No surgical procedure is a hundred percent safe. Actually, several surgeries in this area are major surgeries; they are a not all minor surgeries like many people think. According the department of surgery of University of Rochester Medical Center Rochester in New York, â€Å"Breast reconstruction is major surgery, with the risks, discomforts, and recuperation period of most major surgery

A Report Advising Isherwood s Car Company - 1500 Words

Introduction The aims of this report are to provide a report advising Isherwood’s car company and suggest any impact or a threat to their business. In this report I will be explaining a brief of future technology such as web and mobile that will change future businesses over the next five years. This report included information of future technology and the impact of businesses in the next five years. Future technologies and the impact on the business Future Technology In the future, advances technology will change everyday life and businesses beyond recognition. Looking ahead to the next 5 or 10 years, there’s no question technology will continue to dramatically alter our basic understanding of how to conduct businesses, our daily life†¦show more content†¦This connectivity will push other sub trends, such as creating opportunity for new products and services. As we see some are already here today like: open innovation, social sentiment analysis, new businesses, marketing and medicines. Future Education and Technology In the 21st century, technology has changed the way that we communicate teaching and learning process. In the past decade Digital technology has taken the world and impact our daily lives. In the past, students had to meet at the library to work together but now students can work together without having to meet at the library after school. Online learning made a hugs different in student’s life and help them with gathering information’s much more quickly. Students also can access lessons at home while they couldn’t attend the class. Most teachers use mobile applications and website for classroom activities and lessons for students, so that they can access anywhere in the world and to get ready for future lessons. Retails and online shopping Now’s a day, most of the successful retailers are allows both the physical shopper to shop in store and the internet shopper to shop online. Physical shopper will have a change to see the items in person and try in on to make sure they fit on them. The internet shopper will benefit for shopping online in anytime and anywhere. They usually buy items online and collect in

Digital Marketing Strategies-Free-Sampleâ€Myassignmenthelp.com

Questions: 1.Review any websites and the digital strategy including social media platforms Implemented by the brand. 2.Identify and describe the Customers and divide them into three key Market Segments. 3.Identify the favourite social media platforms for each of the Market Segments . 4.How effectively does the brand utilise each of these Platforms? 5.Explain why not all social media platforms will work for all Market Segments. Answers: Background In the last few years, technology has advanced with a high note. Many fields have tried as much as possible to integrate their strategies to fit the dynamic world while some other companies have emerged with a total different approach and strategies in business. This is through the channels of production, marketing and also purchase strategies of their customers. These new strategies that business has taken from the physical marketing to online business is what has been regarded as the digital marketing (Hult Sjlund, 2017, p.48). In contrast, digital marketing has started to outdo the brick and mortar marketing strategies where organizations had to advertise their products and services on the billboards, magazines, newspapers and using people to advertise to the society. Digital marketing has shifted this to online platform where a single person can make a product known to very many people in every part of the world and the customers can share and review the product after purchasing it (Tiago Verssimo, 2014, p.703). 1.Review of the Kogan.com marketing Website. Kogan.com is such a site that has embraced digital marketing. It uses very many platforms in social media to advertise its marketing products. The online company uses Facebook, twitter, LinkedIn and many others. Starting as TV selling site for Ruslan Kogan, the digital market has expended so quickly and it is spreading to many countries. Now, the company is offering approximately 50,000 products and other services like Kogan travels. Kogan is situated in Australia where there are other brick and mortar marketing companies. It is in a position to make profits of more than $112.8 million a month which is a great stake for an online market. The company has also employed a number of approximately 120 employees who serve the customers online and physically when need be. According to Ruslan Kogan, the company is growing at a very higher rate as he presented the profit increase in June 2017, to be 63%. Kogan has also joined with other types of industries in manufacturing, processing and assembling sector like mobile phone manufacturers for the case of Vodafone who has promoted the company by offering corporate responsibility of supplying Kogan with their products for marketing and sales. When the product is purchased by Kogan, they take the images for uploading in different media groups and also to their main site and the customers are able to purchase and pay online through the online banking system and then the delivery is made as per the terms and conditions agreed upon by the company and the customer. Therefore, digital marketing becomes a more convenient market for the customers as they shop still in their houses and at any time of the day or night. The strategy also becomes convenient to the marketing operators as they can reach out to very many people and serve them from anywhere. 2.Identification Description and classification of the customer into the key market segments. Customers are different. There are different segments to define them in the market. It is done on the base of groups or individuals who are similar is a unique way. For instance, customers of the same age, gender, interest, spending habits, locality and economic background may tend to have different customer behaviour. In terms of digital verses brick and mortar marketing, there are the customers who are fond of the digital marketing and has embraced it so much while others are still under brick and mortar marketing. Some of these customers have not embraced the digital marketing for their service. They feel as if their cash would be stolen, however, this is a factor of customer segment. The key market segments, that is, geographical segment, price segment, media segment and demographic market segments can well categorize the customers (Aghdaie, Zolfani Zavadskas, 2013, p.213). On demographic market segment, age, gender, education level and gender prevails. Customers of youthful age are many in digital marketing. In purchase of phones and electric gadgets, they do it online. There is another segment of people between the age of 23 and 40. These are the most number of people who are using digital marketing. Many of them are of medium economic class who have acquired correct skills and education to carry out online purchase. Those who are above 40 are more rigid to brick and mortar markets. Geographical segment On the geographical segment, people who have lived in the same environment and associated in the same way will tend to have a similar customer behaviour to a specific market. This means that, Kogan marketing site can be a taste of many Australian of a specific region who have seen it work unlike those who just see its adverts in the social media from other regions like in Asia. Media segment Media segment is also a factor. Different media will tend to reach different audience. For instance, there are some social media which are accessed by few people like LinkedIn and Pinterest and people who have vast knowledge in them (Wu, Wen, Dou, Chen, 2015, p.262). Some media can be accessed by very many people, like the Facebook and twitter. Price segment Price segment also takes side on customer response to different markets. If customer believe that certain markets have higher price products, they will tend to shift from that brand. However, people of some social class will like to buy prestigious things of higher priced market brand (Weinstein Cahill, 2014, p.16). Kogan.com offers moderate prices for their customers and affordable delivery fee therefore, a favourite for many customers in and outside Australia. 3.Favourite social media platform for different market segments and how they access digital platform Kogan digital market has been using Facebook as their main social network platform. For the recent past, the company has also adopted twitter, LinkedIn, Pinterest and also emails. For the demographic segment, the people who are of young stages of life, that is youths and young adults are fond of almost all these social media sites. Kogan adverts for this segment can be accessed from Facebook and other social media sites. The educated people will tend to be in most of these prestigious social media sites like Pinterest, snapchat and will also be able to access LinkedIn unlike the lowly educated who will mostly use Facebook and twitter (Bowie, Paraskevas and Mariussen, 2014, p.16). On the media segment, age will determine how the segment would access the digital communication platform. For instance, at least all people in the world with basic education can access twitter and Facebook. When friends are chatting online, the advertising team of Kogan will shoot advertisements through google, friends will discuss the product reviews in Facebook and in the official Kogan Facebook page. All this will be on the basis of who can access these media platforms (Chiu, Pant, Hsieh, Lee, Hsioa Roan, 2014, p.1225). The segment defined by price will be subjected to social media like LinkedIn where the products are reviewed with price. When the segment that considers price first visits the LinkedIn and the official Kogan website with the price tags, they will certainly get what they require. 4.Effectiveness of using the social media and Kogans priority in selecting respective platforms Kogan uses the media platform for three main purposes. One of them is to enlighten the public on the new products in the market and advert their products, sell products to the customers and supply them to their respective place (Bowie, Paraskevas and Mariussen, 2014, p.09). Through many of these platforms, the company advertise its products. Facebook, twitter, Instagram, LinkedIn, Pinterest and emails are to advertise the products. After the products are advertised, there is always a link that directs the interested customers towards purchasing the product in the main Kogan website. 5.The Reason Why Not All Social Media Platforms Will Work for All Market Segments It is imperative for the digital marketers to diversify their usage of social media platform. This is because not all social media networks will work to all segments. Companies can choose to invest in a single social media platform but a problem would arise because not all people will be interested in that media, only the audience of that platform will be involved. For instance, Facebook twitter and emails accounts are owned by the greatest number of people. Other social media like the radio and TVs are also capturing a good number of audience. This is because of ease of accessibility, cheap to open, access and use and not complicated. Some social media like Pinterest, LinkedIn and other unfamiliar platforms have not acquired very many users and thus, would not work for many people. They are also complicated and favours people who have higher education and vast knowledge in communication and media (Kohli, Suri and Kapoor, 2015, p.35). Conclusion Digital and brick and mortar marketing strategies should be used together as a marketing strategy. It is also imperative for the brand companies to adjust to risks and uncertainties through balancing the two. A digital company like Kogan should be in a position to examine its market segments so as to meet all of them and sell their products. For the digital markets, social media platforms such as Facebook, LinkedIn, Twitter, Instagram among others, can be a good channel for business marketing. References Aghdaie, M.H., Zolfani, S.H. and Zavadskas, E.K., 2013. Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods. Journal of Business Economics and Management, vol.14, no.1, pp.213-233. Bowie, D., Paraskevas, A. and Mariussen, A., 2014. Technology-driven online marketing performance measurement: lessons from affiliate marketing. International Journal of Online Marketing, vol. 4, no.4, pp.1-16. Chiu, H.C., Pant, A., Hsieh, Y.C., Lee, M., Hsioa, Y.T. and Roan, J., 2014. Snowball to avalanche: Understanding the different predictors of the intention to propagate online marketing messages. European Journal of Marketing, vol. 48, no.7, pp.1255-1273. Hult, M. and Sjlund, J., 2017. Dynamic Marketing Capabilities: Organizational Renewal Towards Social Media Marketing. Kohli, C., Suri, R. and Kapoor, A., 2015. Will social media kill branding? Business Horizons, vol.58, no.1, pp.35-44. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?. Business Horizons, vol.57, no. 6, pp.703-708. Urban, G.L., Gosline, R. and Lee, J., 2017. The Power of Consumer Stories in Digital Marketing. MIT Sloan Management Review, vol.58, no.4, p.102-111. Weinstein, A. and Cahill, D.J., 2014. Lifestyle market segmentation. Routledge. Wu, J., Wen, N., Dou, W. and Chen, J., 2015. Exploring the effectiveness of consumer creativity in online marketing communications. European Journal of Marketing, vol.49, no.1/2, pp.262-276.

The Mysterious Infection Of Kimberly Bergalis Essay free essay sample

, Research Paper The Mysterious Infection of Kimberly Bergalis Was Kimberly stating the truth about her deficiency of sexual dealingss? How did she truly contract the AIDS virus? Were Dr. Acers patients in dangers while under his attention? These are the inquiries that I will be turn toing in this paper. There a few points in the article that attempt to acquire us to believe that the patients may hold been lying. The narrative by CBS intelligence plan Sixty Minutes is likely the most persuasive. In their findings, the six people thought to be infected by the Doctor were likely that manner because of their ain behaviour and non of the good physician. It sounds to me like the plan made a direct onslaught on the credibleness of Bergalis. Without any existent cogent evidence they all but accused Bergalis of lying. She publically admitted that she did non desire the money she merely wanted to assist. We will write a custom essay sample on The Mysterious Infection Of Kimberly Bergalis Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The intelligence plan does nevertheless supply that an scrutiny of Bergalis showed grounds of a genital wart, which could be considered grounds that she was non a virgin as she said she was. Therefore, she could hold gotten the disease from holding sex. But how can we disregard the similarity of the cistron of the virus in Bergalis was so really close to Dr. Acer. But on this point I found the article missing good cogent evidence for this point. I would necessitate grounds that there is a large difference in the cistrons of the virus that is in the US today and so 1991. Was Dr Acer ethical in his actions? Should medical functionaries be subjected to forced showings and sharing their sexual orientation? To a point non to extreme from the criterion that we hold to our ain authorities excessively, I would wish to cognize if the Dr. that is operation, analyzing, guidance, or swearing with me has AIDS or non. The job is that if we screen physicians in this manner we can be assured that will make disparate favoritism. We may non hold the purpose to individual out Doctors that have AIDS or are cheery, but we will. For illustration, Lashkar-e-Taibas say you have pick between two Doctors. One Dr has 3 old ages of ex perience and a malpractice suit against him for an unknown ground and he is 29. Doctor figure two had 26 old ages of experience has neer lost a patient, of all time? is up for the Nobel Prize in medical specialty, and has merely been a confirmed homosexual with AIDSs by the new showing procedure. Doctor figure 1 has besides been screened and he does non hold AIDSs, but oh yeah you merely found out that his married woman left him and took his two twelvemonth old girl because of the malpractice suit. You need to hold your appendix removed in two yearss and there will be no other physicians to take from. Whom would you take? Would you allow the disposal choose for you? How would you take, physician figure one is evidently at a really nerve-racking point in his life right now. While physician figure 2 is at him premier old ages for accomplishment. What if I threw in another loophole, with the new showing procedure the disposal of the infirmary requires all patients to subscribe a disclaimer for any process on them by physicians with HIV or AIDS. Therefore let go ofing the infirmary of any liability if there was an infection of the patient. I know that I would instead take my opportunities with Mr. unhappy bloomerss. At least I know where his bloomerss are, right. Back the article, when I found that Bergalis female parent was a nurse, I was perplexed that it was so long before anyone discovered that she was infected with HIV. I don? T know what sort of a nurse she was because the article does non travel into item on this note. It is good to cognize that the article does give inside informations that 19000 other patients have been tested and none are infected with HIV as a consequence of a medical process. I know that it would alter the universe of medical specialty in a really big manner if we started to execute compulsory showings. The quality of health care would more that likely autumn to unacceptable degrees and 1000s possibly even 100s of 1000s would be out of work or neer acquire the opportunity. But if you compare this to wrongdoers, wouldn? t you like to cognize about your neighbours? That information is readily available.